Trudi Charest

The Digital Sales Rep - International Keynote Speaker and Workshop Leader
Calgary, Alberta

What Trudi is Passionate About


Trudi Chrest doesn’t talk sales, she rocks sales.

If you want someone to present to your sales team that literally has crushed sales goals for over 20 years and still does, that’s Trudi.  She wrote an Amazon, best selling book, The Digital Sales Rep on how she tripled the sales of her company during a pandemic and is tripling sales every year using her proprietary 10 + 10 Sales System.  She will teach even your most seasoned salesperson some new ideas around growing revenue and finding new clients.


Sales have changed.  Have your sales efforts evolved?

If you or your team are not utilizing the power of social and digital methods for sales efforts, you are likely losing to someone who is. The sales rep of the future will be knocking on digital doors alongside traditional sales practices. They will be connecting, networking and prospecting online hours after Trudi’s fun, interactive workshop with hands on training.


How do you show up online to your prospective clients?

If you answered not sure or not well, then we have some work to do. Every day I show sales teams how building out social profiles on LinkedIn and Instagram can equal a target client opportunity. Your potential clients are online. They are open to connecting to professional, experts in your industry. Not only will we teach you how to build a profile that beats your competitors but also what to share and post that makes your prospective clients connect and reach out to you.


Imagine 200 people interacting and sharing your products.

That’s what the average company is missing out on when they don’t teach their entire workforce to connect with their organization online and socially then share. Trudi will teach you how to build a branded profile on LinkedIn for every employee and connect them all to your company page. Then incentivize monthly to get engagement and exposure. What you will create is a group of brand ambassadors who are advertising to all their connections and network. It’s hard to buy this kind of marketing!


Give, give, give and then ask!

It’s one of my favorite sales techniques that is seriously underutilized and undervalued in almost every industry. I figured out a long time ago in my first outside sales role that if I was going to get in new doors, I had to do things differently. I looked for ways to be helpful, be a resource, have something that all my target clients wanted and then I gave it to them.  No strings attached.  Then I kept doing that until they trusted me, and we were friends. Then I asked them for the business.  Not rocket science but it works and works well. Getting into new doors was cited as one of the top challenges for almost every company. I will teach you how your own organization can become a resource and gain new clients today.


My secret weapon for building a network of potential clients.

Most salespeople use LinkedIn the wrong way.  They reach out to a prospective client only to spam them the second they get a connection. Trudi teaches how to use LinkedIn to be known as the industry expert and a valuable resource. She will show you how to be visible and engaging without seeming salesy. Then we show you the secret method of being helpful to hook the clients into wanting to have a meeting and demo. 1 out of 10 sales reps that use LinkedIn properly are crushing sales quotas and goals.

Why You Need Trudi

Trudi Charest is an “Amazon Best Selling” author of the book, The Digital Sales Rep, a literary guide to social and digital sales techniques and the art of personal online branding. Trudi has taken the concepts of her book to the live stage in both an impactful keynote presentations or hands-on workshops that leaves your sales teams with actionable, immediately implementable tactics that work and get results.

Trudi Charest is the Co-Founder of Marketing4ecps, a digital marketing agency focused on building digital advertising for the eye care industry.  Trudi doesn’t just talk the digital marketing talk, she walks it every day in her own social and digital efforts. With over 10,000 followers on LinkedIn, she is known as the LinkedIn guru by her peers. Trudi is well known for designing, developing and facilitating sales training and marketing programs across North America.

Trudi Charest is a Licensed Optician with over 25 years of extensive eyecare experience. She also holds a Human Resource Management certificate from the University of Calgary. Her experience includes corporate training in retail optical, territory management for Bausch & Lomb, Clinical Consulting with Optos and VP of Marketing & Training for Eye Recommend, one of Canada’s leading Optometric buying groups before starting her marketing agency, Marketing4ecps in 2015.

Trudi Charest was one of Vision Monday’s “Most Influential Women” in the optical industry. She is also an active OWA member and board director for Optical Women’s Association.  She is an international speaker, author, industry consultant and business innovator.

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Why You Will Love Trudi

The ZEISS Vision sales team had a great afternoon with our friend Trudi Charest, an amazing person, friend, and Author of The Digital Sales Rep. Loved the training session Trudi. So valuable to myself and the Team. I am always learning from you Trudi, from the time we worked together at B&L and now at ZEISS. Thank you. I highly recommend the Audible version for you road warriors.

Shawn Laursen
Business Development Manager - Zeiss Vision

Trudi recently met with our sales organization and did a virtual workshop on the principles around The Digital Sales Rep book. The workshop was extremely well-received by our sales team. The team was able to immediately use some of the pearls Trudi shared in their everyday relationship building, which have since yielded positive results. I highly recommend Trudi as impactful and insightful speaker!

Laura Dorris
Executive VP & GM, Strategic Sales - PECCA

Thank you for taking the time to talk to our sales team this past week. It was truly educational and inspirational.

David, Peter & Liz Friedfeld
The ClearVision Family

I downloaded and read the e-book the summer of 2022. Not only was the book very informative it gave me the push & inspiration to really pivot into the digital marketing world. It should be in the hands of any sales team in any industry. Thanks Trudi for the helpful, smart tips and insightful on what sales is moving towards.

Anna Ibay
Brand Manager - Alternative Plan B

The value that you bring to our company is endless! Thank you for sharing insights from your book at the sales meeting. We’re so inspired!

Laarni Cayetano
Director of Marketing - Lumenis Vision

Thanks for joining us in Austin, TX at the Vision Council Executive Summit. Lots of incredible feedback about your breakout session, The Digital Executive and your book, The Digital Sales Rep. Here’s to an exciting and successful 2023.

Nathan Troxwell
Director of Member Services - Vision Council

Thank you so much for an amazing presentation. You had everybody engaged. They are so excited to get out in the field and use your great tips. Look forward to working with you.

Jani Burker
National Sales Manager - ImageWear


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