Trudi Charest is an “Amazon Best Selling” author of the book, The Digital Sales Rep, a literary guide to social and digital sales techniques and the art of personal online branding. Trudi has taken the concepts of her book to the live stage in both an impactful keynote presentations or hands-on workshops that leaves your sales teams with actionable, immediately implementable tactics that work and get results.
Trudi Charest is the Co-Founder of Marketing4ecps, a digital marketing agency focused on building digital advertising for the eye care industry. Trudi doesn’t just talk the digital marketing talk, she walks it every day in her own social and digital efforts. With over 10,000 followers on LinkedIn, she is known as the LinkedIn guru by her peers. Trudi is well known for designing, developing and facilitating sales training and marketing programs across North America.
Trudi Charest is a Licensed Optician with over 25 years of extensive eyecare experience. She also holds a Human Resource Management certificate from the University of Calgary. Her experience includes corporate training in retail optical, territory management for Bausch & Lomb, Clinical Consulting with Optos and VP of Marketing & Training for Eye Recommend, one of Canada’s leading Optometric buying groups before starting her marketing agency, Marketing4ecps in 2015.
Trudi Charest was one of Vision Monday’s “Most Influential Women” in the optical industry. She is also an active OWA member and board director for Optical Women’s Association. She is an international speaker, author, industry consultant and business innovator.