LimeLight Group

Shawn Casemore

Empowering Audiences to Higher Levels of Performance
Owen Sound, Ontario

What Shawn is Passionate About

Empowering Performance Through People 

Since the industrial revolution we’ve built companies using an archaic model that originated in the military. Consider for example that the structure, strategy and operation of most organizations today is built around a top-down approach to motivating and managing employees. Unfortunately unless you are in the military, this inverted approach to operating a business is nothing more than a path to diminishing profits and lack luster performance.

Empowering and Motivating Multi-generational Workforce 

Never before have we been faced with such generational diversity in the workplace. With the number of millennials in North America joining the workplace soon to surpass Generation X and Baby Boomers, we are poised for a distinct shift (or collision!) in how we interact, communicate, and work.

Empowering Customers: Capitalizing on Connections to Maximize Customer Value 

Every client, customer, and member interacts with an organization or association through multiple channels. It is through these interactions that customers form their impression of whether the organization adds value, and the various forms within which they can receive that value. It is for this very reason that every conversation that our employees, board members and contractors have counts.

Empowering Leader: Increasing Employee Morale and Productivity 

Leadership can be a daunting task. Balancing our own business and personal objectives while managing a team of unique individuals can be draining mentally and emotionally. With little time available to spend with staff, the real question becomes how can we get staff to do more, care more, and be present?

Empowering Your Brand: Building and Sustaining Market Distinction 

Getting the most out of an employee is the single greatest challenge any CEO or business owner faces. Despite the best of intentions and effort, our ability to engage, motivate and manage employees can be overly complex and time consuming.

Self-Empowerment: Developing Resolve, Resilience and the Drive to Thrive 

In today’s fast paced, high stress work environments it’s crucial to be clear on what success looks like for both ourselves, our clients and our organization. Achieving this clarity results from developing resolve, resilience and an internal drive. Although developing these traits are unique and personal to everyone, there are key distinctions in their development that are founded in becoming and remaining self-empowered. In this talk we discuss the origin of stresses in today’s workplace, and introduce proven methods to develop resolve, resilience and to create an internal drive that will propel us beyond our day-to-day issues formulating a clear vision and path to our desired future.

Why You Need Shawn

Shawn’s expertise and passion for helping teams achieve peak performance didn’t just happen overnight. After a nearly twenty year corporate career in automotive, packaging, pharmaceuticals, electronics, and power generation holding various leadership roles from team leader all the way up to Assistant General Manager, he learned a thing or two about being an effective leader, and more importantly what it takes to build a strong and productive team that would consistently deliver results.

Interestingly Shawn learned that it wasn’t just great leadership that lead to high levels of team performance, it was through the introduction and effective integration of employee empowerment and autonomy.

His journey as a professional speaker began in 2009 when he left his corporate career to launch his speaking career. Today, as a speaker, consultant and author Shawn invests significant time studying top performing organizations around the world, consulting with and advising CEOs and Entrepreneurs on how to grow their organization by empowering their teams to maximize customer value through the creation of compelling employee-customer connections.

Shawn’s experiences have lead him to work with Fortune 500 companies such as CN Rail, Tim Horton’s, and Pepsi Co; with some fast growing and dynamic mid-market companies including Calhoun Superstructure, Eaton Lighting, Gerson and Gerson Incorporated, and Saje Natural Wellness, and with various franchise organizations such as Winmar Corporation. As the composition and performance of teams are the same in both the for-profit and not-for-profit sectors, Shawn’s also spent a considerable time working with several not-for-profit and charitable organizations that include the Electricity Distributors Association, Kids Help Phone and the Chartered Professional Accountants.

Recognized as a thought leader in the area of team development, Shawn’s ideas and perspectives are frequently published in industry publications including the Association for Manufacturing Excellence, Fast Company, Industry Week, 20/20 Magazine, the Globe and Mail and CFO Magazine to name a few.

His prolific publishing includes over 1000 articles, booklets and resources on topics related to improving team and individual performance. Shawn has also served on several not-for-profit boards, providing him with insight into the areas of growth, member retention and motivation and engagement of volunteers.

Recently, continuing his mission to spread the word about how to improve team performance, Shawn published his first book with McGraw Hill entitled “Operational Empowerment: Collaborate, Innovate, and Engage to Beat the Competition.” You can view a free chapter or order your own copy by visiting

Despite a hectic travel schedule across North America, Shawn enjoys spending time with his wife Julie and their two young boys in the small town of Chatsworth, just North of Toronto, Ontario. In his free time Shawn also enjoys cross-fit, golfing, and what he describes as riding an assortment of fun, albeit dangerous, motorized vehicles.

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Why You Will Love Shawn

“I have known and worked with Shawn for over a decade. His ideas and energy are contagious!”

Mike Adams
Vice President, Dettmer Tire and Auto Service Ltd.

“Shawn has a unique ability to connect with his audience to drive home key messages while providing pragmatic tools to quickly and effectively apply them for real world results.”

Chantal Godin

“Shawn did an excellent job of engaging the audience. He kept the members captivated and received outstanding feedback on his content and delivery.”

Graham Sogawa
Manager, Member Network, Professional Development Institute

“Shawn’s efforts to speak with stakeholders before his talk ensured he addressed key concerns making his presentation both timely and relevant”

Carole Brault
Senior Manager Convention, Trade Shows and Events, Produce Marketing Association

“Shawn’s stories and work experiences drove home the concepts of “Managing Change”. His presentation was the perfect mix of a serious business based message, along with a very funny and engaging delivery. So impressive, that the Manitoba Institute will be bringing Shawn to Winnipeg as a guest speaker at our annual member meeting!”

Peter Buscemi
President, Manitoba Institute of P.M.A.C.

“It has been my sincere pleasure to have worked with Shawn on several occasions. Shawn has the unique ability to connect with his audience quickly, delivering a clear and practical message and ensuring the right balance of humour to retain the interest of his attendees throughout the discussion. I would highly recommend Shawn as a speaker at your next event!”

Nicole Burgess
Executive Director, Saskatchewan Institute for PMAC

“Shawn presented at our event and did an excellent job of engaging the audience providing thought provoking views on topics that were top of mind for our attendees.”

Cecilia Mendoza
Manager, Education, ISM

“Shawn Casemore was the keynote speaker at our annual Info-X-Change conference. Shawn did an outstanding job engaging our audience, his choice of topic was very relevant and his performance exceeded our expectations.”

Silvia Cosme
Manager Global Client Relations, Enterprise Asset Management

“Shawn was entertaining, enthusiastic, relevant and motivational.”

Jody Kyle
Vice-President, Program Development, YMCA Canada

“Shawn’s workshop on identifying and capitalizing on customer value was provocative and valuable, helping our team to generate new ideas to improve our customer relationships.”

Jo Bouchard
Vice President of Business Development, Canadian Management Centre

“Shawn was able to provide effective tools to our police and civilian leadership group, which are equally applicable to the wide variety of departments within our organization.”

Vincent Wurfel
Inspector, Owen Sound, Police Services

“We have worked with several consultants, however, our team found that Shawn was the most engaging. His ability to help the leadership team collaborate and form a meaningful vision, mission and strategic objective was impressive to watch and exciting to be a part of.”

Chris Patterson
CEO of Interchanges

Shawn did a great job!  I have received only positive feedback from staff.  He was very knowledgeable with the topic we chose and he made it interesting through his presentation as well as with some personal stories he shared. I would definitely recommend him to other organizations!

Bonnie Nyman
Regional Municipality of York


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