Toni Newman

Author and Catalyst for Strategic Innovation
Kirkland, Quebec

What Toni is Passionate About

Why? Why Not! 

Lower budgets…
Fewer resources…
Tighter timelines…
Higher expectations…

Everywhere you look, really wonderful people are being asked to do really important things with so much less than they had before.

The harsh reality is that the way things used to be done has left the building and it’s not coming back anytime soon.

But faced with so much change, how do we continue to deliver value to those we serve? Is it possible to be different in ways that actually make a difference?

Toni’s signature Why? Why Not! keynote has been delivered to thousands of participants all over the world who to this day still use Why Not! as the rallying cry for change and innovation within their own organizations. Fast-paced, entertaining, thought provoking and highly relevant to today’s challenging workplace reality, this session is about thinking outside the box when you don’t know what the box will look like tomorrow.

Is this program right for your organization?

If being asked to do more with less is starting to take its toll on your team then this program is probably a really good fit.
Because even the greatest of intentions can run dry when the demands are too high. And in many cases, all those good intentions need is a shot of Why Not!

If you think that your organization could benefit from a program that will:

  • Re-energize the collective imagination of the team;
    – Inspire attendees to think differently and share ideas openly; and
    – Introduce an easy and practical framework for coming up with ideas that can actually make a difference,

then this keynote will help everyone on your team tap into their own unique source of innovative ideas. But be prepared to leave your comfort zones at the door! Why Not! is all about Imagining the possibilities!

This keynote delivers the greatest value to…

Employee groups of private, public and not-for-profit sector organizations.

Everyday Innovators: How great Leaders turn Inspiration into Innovation and Ideas into Results 

Is the ‘Everyday Innovators’ keynote right for your organization?  The ‘Everyday Innovators’ keynote delivers the greatest value to…

Leaders and business owners who are in a position to influence the culture of their organization. If you are a business leader, chances are that you already buy into the importance of innovation as a differentiator in the today’s fiercely competitive and infuriatingly commoditized marketplace. But here’s the challenge.

Although encouraging your team to ‘share more ideas’ sounds easy enough, it turns out that understanding how to create and sustain a culture that will actually spark more ideas from more people more often so that you can get more of the results that you want is more easily said than done.

All great innovative organizations have visionary leaders (that would be you) who are committed to driving innovation from the top down.

The ‘Everyday Innovators’ keynote is designed to guide those leaders through the essential criteria for creating a culture that not only sparks innovation but that ensures sustainability in the long term. If you are part of a leadership team that has been tasked to drive innovation as a competitive advantage in your organization, then the timing for this high-value, content rich program is perfect.

If you think that your team could benefit from a program that will …

– debrief some of the most successfully innovative cultures in the world
– show you how to spark the 6 key characteristics of Everyday Innovators; and
– provide your team with a proven innovation framework that will turn more inspiration into innovation and more ideas into more results more often,

then this keynote will equip your leadership team with the tools and techniques required to gain and sustain your own unique Innovation Advantage in the marketplace.


Dare 2b Different : Attract, Keep and Engage More Customers More Often 


Why You? Is This Program Right For Your Organization? The ‘Dare 2b Different’keynote delivers the greatest value to …

Sales teams, Senior Leadership teams, Entrepreneurs and Independent Service Professionals

No really… why you? Why should your perfect customers do business with you?

Every day our clients are looking for new and better reasons to do or continue to do business with us.If we can’t provide them with those reasons; if we aren’t clear on how to create, demonstrate and deliver more value to more clients more often than our competition, those customers WILL go elsewhere. In fact, for some of you, maybe they already have. In this dynamic, thought provoking and content rich session Toni will challenge you to dare 2b different; to defy the status quo; to re-think and re-imagine every aspect of how you do what you do – all while providing you with the strategically innovative tools and techniques that have helped both Toni and her clients differentiate themselves from their competition and drive significant growth in their businesses. If you have more business than you can handle, no competition to speak of and a market position that is so secure that you sometimes just get bored with it all, then this program is probably not for you!


On the other hand, if you are a dynamic, customer-centric organization that wants to…

– revitalize visibility in a crowded marketplace;
– drive greater revenues from both new and existing customers; and
– engage clients in sales conversations that focus more on value than they do on price,

then this program will introduce your team to our proven process for designing innovative customer experiences that will both differentiate you from your competition and significantly increase the number of customers that you do business with.


Why You Need Toni

Five-time award-winning business owner and member of the Speaking Hall of Fame, Toni Newman wants to help you grow your business.

Toni is the founder of The Innovation Advantage – a company that helps organizations worldwide innovate to differentiate so that they can drive more customers, more revenue and more growth in their business. In fact, Toni’s Five ‘S’ Solution customer experience innovation model has been called the “best methodology on standing out in a crowded marketplace since Seth Godin.”  World traveler and wine lover, chocoholic and challenger of the status-quo, Toni uses a powerful mix of proven strategies, cutting-edge creativity and real world business insights to help you turn inspiration into innovation and ideas into results.

As a speaker fluent in both French and English, Toni travels all over North America working with leaders who are committed to change and ready for results. Her approach is quite simply a breath of fresh air. Entertaining and yet highly knowledgeable, authentic and truly engaging, Toni gets her message across to audiences with both style and substance.

“In the first 6 months, Toni’s ‘Five S Solution’ has driven our revenue to exceed projections by 27.9%.”   Imagine the Possibilities!

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Why You Will Love Toni

“Your presentation was excellent…It is rare in my career that I have heard a presentation that touched so much of the audience and me personally.”

Dr. Arthur Porter
Director General and Chief Executive Officer, McGill University Health Centre

“I have planned many meetings, have worked with many speakers and I would have to say that you really are the most prepared speaker I have ever worked with. We are now able to focus our resources and “innovate” our way to greater success.”

Michael Bobbitt
Regional Director of Operations, Westmont Hospitality Group

“We were thrilled with the passion and energy you brought to the group. Your innate sense of humor and style made the addressing of some sensitive issues a pleasure rather than a task! I can personally say that working with you was one of the most stimulating projects I have been involved with over my many years in retail.”

Julie Caissie
Canadian Tire Dealers Association

“Toni has an extremely sharp mind and draws on extensive research, networking, and events to shape her knowledge and well thought-out approach to innovation. Toni has played a huge role within Abbott Canada, and has won the hearts and minds of many, as a trainer, an innovation catalyst, but most importantly, as an enchanting keynote speaker. She continues to surprise us and to exceed our high expectations.”

Dianne Arbuckle, PhD
Director Operational Services, Abbott

“What separates good speakers from great ones is their ability to give of themselves to an audience. To weave their message with passion and empathy and I have never witnessed a speaker who has done it more eloquently. My dedicated group of CEO’s is not easily impressed however the consistent messaging in your presentation –showcased in a variety of ways – helped each member of the audience understand how to make it work for them.”

Colleen Ritchie
Event Manager, Progress Media Group

“Toni, I believe that the message and the content that you deliver is relevant and timely to business more today than ever! What you add to the message is an energy level that drives the point home and has the message live on well beyond the conference. You bring a real passion and excitement to your presentations and workshops, as both are filled with meaningful content. Rest assured that your message is living on and that is the real value of what you bring to any organization.”

Paul Green
Director of Sales, Shnier, Gesco Limited Partner

“Toni was quite likely the most enthusiastic, energetic, no hands barred Keynote speaker we have ever had, bravo to Limelight for finding us such a perfect fit to our business. She not only engaged our guests with creditable information but gave an experience that will not be forgotten. Toni Newman truly understands the independent retailer and our guests truly loved her as I did.”

Keith Ball
Manager, Produce Sales & Marketing, Associated Grocers, Calgary

“You’d be crazy not to spend some time with Toni!  It paid for itself in the first week!  In the first 6 months, The Five S Solution has driven our revenue to exceed projections by 27.9% , our pipeline has 39% more money in it and the projects in the pipeline are closing at a higher rate – all Thanks to Toni’s 5 S’s.”

Rebel Leader and Swag Strategist, Silver Star

“Best methodology on standing out in a crowded marketplace since Seth Godin”


Vince Poscente
President International

“We are highly selective on the speakers that we choose for our events. Toni was prepared, knowledgeable and so powerful at our internal meeting that we hired her again to present at our customer event. Toni is definitely one of those rare presenters who can deliver highly relevant business content in a highly engaging manner. ”



“To put it mildly, the day we spent with Toni was as energizing and motivating as anything I have ever experienced in my career. Her messaging was consistent with our objectives because she took the time to learn about our business. The impact on our management team was tremendous and our teams have responded with a strong push to not only be better than our competition but to be better and different.”

Vice-President, Commercial Operations, AmerisourceBergen Canada

Commercial Operations, AmerisourceBergen Canada

“Toni was quite likely the most enthusiastic, energetic, no hands barred Keynote speaker we have ever had. She not only engaged our guests with creditable information but gave an experience that will not be forgotten. Toni Newman truly understands the independent retailer and our guests truly loved her as I did.”


Produce Sales and Marketing, Associated Groce


“Clearly, you have elevated the craft of being a ‘professional catalyst’ to an art form. Your passion and enthusiasm were engaging but more importantly, you backed up your presentation with valuable and meaningful content. As a result, many of our team members are employing your ‘why not!’ ethos in decision making to challenge the way we have always done business. ”




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