LimeLight Group

Tim Hurson

Speaker, Writer and Creativity Theorist
Toronto, Ontario

What Tim is Passionate About

More Ideas Better Ideas! 

Developed by Tim and based on over 50 years of cognitive research, Productive Thinking picks up where creative thinking leaves off. It is a systematic thinking methodology that helps individuals and groups enhance their creative intelligence and apply it quickly and effectively to problems and opportunities, both big and small. Productive Thinking has been proven to help people see more clearly, think more creatively, and plan more effectively.

In this workshop, Tim will illustrate the most common barriers to creative and innovative thinking. He will demonstrate the overarching principle of Productive Thinking, and he will lead participants through a series of interactive exercises highlighting several key Productive Thinking tools including Thinking Separation, DRIVE, and POWER as they work through an unusual real-world challenge.

On completing the workshop, participants should be able to identify and apply the overarching principle of Productive Thinking, identify and apply the six steps of the Productive Thinking model, and use three core Productive Thinking tools.

Taming the Gator 

One if the hallmarks of human evolution is the changing size of different areas of the brain. The largest and most recently evolved area is the cortex, used for rational thinking. Next is the limbic system, the part of the brain that deals with emotions. The oldest and smallest brain part is the stem, the “fight or flight” brain, which runs our basic survival behaviours. The stem is all the brain a reptile has, hence the term “gator brain”. We like to think we think our cortex, but in reality, much of what we do is governed by our gator brain. And that can get us into trouble when dealing with new ideas and new people. Tim will illustrate how easily we can be fooled by our gator brain, how it can prevent us from reaching our human potential, and how you can stop your gator from holding you back.

Re-Grouping: Turning Dysfunctional Teams into Productive Groups 


This program is designed to help demonstrate behaviours that help people work together better. All organizations depend on people working together, but traditional “team building” often ignores fundamental human dynamics. Once people can let go of the notion that they must play by the usual (dysfunctional) group rules-norms-practices, amazing things start to happen. They can succeed like never before, and have fun doing so. This session takes participants through the seven-stage Working Group model to help them understand that teams are simply groups of individuals who can, with the right attitudes and tools, find ways of working productively together.

Say Hello to Your Discomfort Zone 

In this session Tim will guide you through an exploration of your thinking and feeling discomfort zones: how to recognize them, how to deal with them, and how to use them as a springboard to a more creative, more productive, more rewarding life. Sound like a lot to offer? It is. But you’re guaranteed to come away from this experience at least a little changed. This is a fun, edgy session, characterized by lots of laughter, wrinkled faces, and a few well-placed ahas!

How to Unlock Your Creative Intelligence 

In this keynote address, Tim graphically demonstrates the barriers we all face in accessing and using our CQ, our creative intelligence — and how to overcome them. With an energetic blend of insight and humor, Tim teaches audiences what many already know in their hearts: that creative intelligence is not only a gift given to few, but a set of skills everyone can cultivate. Whether you’re a manager or an artist, whether you work alone or in a group, you’ll think better and do better by learning to unlock your CQ and unblock your thinking.

The Shock of the Possible: transforming the impossible into the inevitable 

What’s Impossible? Look around you. Most of what you see was made by human beings (or our machines). And every single one of those things was once thought to be impossible. Every one — from the computer you’re using to the chair you’re sitting on, to the controlled climate you’re sitting in, to the clothes you’re wearing. Once impossible — now as normal as breathing in and out.

There is only one definition of impossible that makes any sense. Impossible doesn’t define what can’t be done. It simply labels what hasn’t been done yet.

In this inspirational session Tim will tell you stories that will shock you — not with the horror of war or the misery of poverty or the tragedy of loss — but with the infinite creativity of people who refused to submit to impossibility.

He’ll also offer you a set of creative keys that anyone can use to unlock the potential hidden in any challenge — to transform the impossible into the inevitable.

Throughout history, our greatest thinkers and leaders have always known that impossible is temporary, impossible has no staying power, impossible is no match for human ingenuity. All we need is the will. The only chains that shackle us are the chains we ourselves have forged. And as Tim will demonstrate, recognizing those chains is the first step to breaking them.

Why You Need Tim

Throughout his career, Tim has helped Fortune 500 and FTSE 100 organizations in the US, Canada, and the UK create innovation, marketing, new product, and workplace transformation programs. In the process, he’s seen how barriers to creative and productive thinking are also barriers to success — for individuals and for groups.

He speaks regularly about how to use the principles of productive thinking and creative leadership to manage change rather than be swamped by it. He shows how organizations can foster a creative working environment, stable enough to provide cultural continuity and flexible enough to adjust to rapid changes in technologies, markets, and mandates.

He has written numerous articles on enhancing creative intelligence in the workplace, and is a periodic contributor to Creativity in Action, the journal of the Creative Education Foundation. He’s a faculty member of the Creative Education Foundation, a founding director of Facilitators Without Borders, Chair of the Board of Trustees of the Lessing Institute, and one of the founders of Mindcamp. Tim’s book Think Better: An Innovator’s Guide to Productive Thinking (McGraw Hill, NY) is available in bookstores everywhere.

Tim thinks the phrase “out of the box thinking” should be put back in the box and buried in a deep hole.

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Why You Will Love Tim

“Would love to have a to have a tape of your presentation. Makes me want to start next year’s marketing plan”


“Tim was a hit – everyone enjoyed his talk. We have always had IT speakers at our annual event and decided, this year, to try for something more motivational and less technical. Thanks to Tim, it worked!”

Agriculture Canada

“Your words were thoughtful and thought-provoking. I think that many people left the event yesterday, feeling inspired and contemplating what they can do to affect change in their own lives and in the lives of others, largely as a result of the words you shared”


“You made a tremendous contribution to the conference! All the feedback I’ve received on your talk was very positive, and many commented on how your facilitation really tied it all together. I’m staring at 800 notecards that contain some great ideas for improving forest management!”



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