Sheena Russell

CEO, Made with Local, Trailblazing Social Entrepreneur
Nova Scotia

What Sheena is Passionate About


Sheena Russell, a Nova Scotian entrepreneur driven by her passion for creating a more equitable world, is the trailblazing founder behind Made with Local, a renowned Canadian snack foods brand. Inspired by her roots as a farm kid in Prince Edward Island, Sheena’s unwavering commitment to sustainability and justice has shaped both her studies and life’s work.

As an advocate for connecting people with the planet and the farmers who cultivate our food, Sheena has forged a remarkable path. At Made with Local, where she serves as a people-first leader, she spearheads a triple-bottom-line approach that transcends the boundaries of traditional snack foods. Sheena’s creativity and storytelling prowess fuel the brand’s mission to craft nourishing snacks while prioritizing the welfare of both individuals and the environment.

The humble beginnings of Made with Local trace back to a modest 5-foot farmers market table in Halifax. Under Sheena’s guidance, the company has experienced rapid growth, expanding its presence to encompass over 3000 retailers across Canada. However, her ambitions don’t stop there. With determination, Sheena aspires for Made with Local to ascend as one of the world’s most sustainable food companies, blazing a trail for others to follow.

When Sheena isn’t leading her team of twelve forward, she can be found indulging in her love for live music & long dinners with friends where she resides, amidst the scenic beauty of Atlantic Canada.


Why You Need Sheena

Media Links & Podcasts:

Sheena Russell joins Canadian Prime Minister Justin Trudeau and Minister Mary Ng – announcement of 4 billion dollars in small business funding through their new Canada Digital Adoption Program

BNN Bloomberg – Sheena Russell CEO – Small Businesses impacted by Covid

Fresh City Farms – Meet the Maker – Made with Local

Sheena Russell: Can Made with Local go Global?

Global TV – Foodie Tuesday


  • Sheena on Cost of Goods Sold Podcast – Snack Foods with Community Focus and Social Impact Baked In with Sheena Russell from Made With Local
  • Sheena on Pack Heavy Podcast – From Local Farms to Canadian Shelves: A Conversations with Sheena Russell, Founder & CEO of Made with Local
  • Sheena on Unofficial Shopify Podcast – How Made with Local Scaled with Values
Read More
Show Less


More Speakers