LimeLight Group

Sam Geist

Speaker, Consultant, Facilitator and Author
Markham, Ontario

What Passionate About

Why Should Someone Do Business With You...Rather Than Someone Else? 

This fast paced program focuses on strategies to increase your effectiveness in vital business areas. It challenges participants by asking tough questions, since questioning inspires thought, answering motivates action. It provides the wherewithal to recognize and maximize: your resources, the effects of environmental trends and every day opportunities and challenges.


– Identify trends and counter trends.
– Identify means to be memorable in the marketplace.
– Garner specific techniques that make staff ambassadors not assassins.
– Identify and implement appropriate and effective leadership style.

Frontline = Bottomline 

This program outlines specific and workable strategies to better manage your employees—your talent. It focuses on the understanding that your employees drive your organization. They are your front face. By increasing the percentage of producers who work in your organization and decreasing the percentage of destructive “bodies,” your organization benefits immeasurably.

Producers speed up the decision making process. They enable a faster response to change. They capacitate a more effective use of resources and assets.

With employees committed to your mission, with staff engaged and happy to come to work everyday the possibilities that can be achieved by you and your organization are limitless.

– Discover new strategies to increase the percentage of producers working in your business and decrease the percentage of fence-sitters and rocks.
– Develop innovative strategies to build a company of leaders.
– Use producers as a competitive advantage to engage and loyalize existing customers, as well as find new customers.

Compete for Today. Build for Tomorrow 

This timely interactive program is a positive response to today’s fast-changing and ever-evolving marketplace conditions. It adopts the premise that during these challenging times, (created by accelerated competition and volatile change) you must make smart competitive decisions today, as well as sustain a future-focused approach in order to ensure continued growth for tomorrow.

By focusing on how to compete for today and build for tomorrow, the discussion of how to get ‘there’ from ‘here’ is ever at the forefront.


– Re-energize existing strategies and find new competitive strategies to grow your business.
– Identify and remove obstacles to ensure effective execution.
– Identify leader’s role and responsibility in a highly competitive organization today—and for tomorrow.

Execute… or Be Executed 

This program is a wake up call. It addresses a vital issue in business today: the failure to execute.

We all talk about what we want to do, about what we’re going to do—but talk doesn’t move ideas. When Sam asks marketers what is their biggest challenge, most reply that it is the struggle to move their strategies to reality. When he asks, “how would you rate yourself (on a scale of 1 to 10 on implementing your strategy?”—he discovers that the average rating is 6.2. The fact is in today’s marketplace 6.2 just doesn’t cut it.

Recognizing the huge gap between talk and action, this program’s premise is that the engine that drives business today is execution. In order to survive you must execute your plans and strategies.

This program helps participants take what they already know and act upon it. It assists them develop a personal step-by-step approach that enables them to implement their strategies successfully into their everyday work lives. How-to execute questions such as the following, are answered: what steps need to be taken… how to get everyone involved in the execution process… what skills are needed… when to start… how to best use available resources to execute… how technology affects execution… how to keep it going… and many, many more.

It outlines the execution process, emphasizing all the perspectives that effect execution: the customer, the organization, the distribution channel, the people, and technology.


– Develop awareness. Move talk to action. Execute the strategy.
– Engage your people—develop their commitment, skills and responsibility.
– Discover and utilize the most effective tools to maximize performance.
– Identify the steps to take to move beyond generalities to specifics, beyond talk into action.

Would You Work for You? 

This program encourages you to blend together the art and science of leadership with its psychology—enabling you to motivate, to inspire and to ensure your staff take ownership of their roles and responsibilities while you are effective in your role. The program highlights differentiating between being a boss and a leader; discovering where your strengths and weaknesses lie; determining how to energize those who work with you; utilizing all your tools; and developing an ongoing execution strategy.


– Recognize themselves and the impact of their actions.
– Identify the various “roles” within a leader’s job description.
– Develop a company of leaders.
– Determine an effective leadership style.

If I Hear Customer Service One More Time, I’ll… 

This program provides you with invaluable insights to distinguish your staff and your organization from everyone else in the marketplace. It outlines a new perspective with which to view service. It discusses innovative tools to turn your newfound knowledge into action—to turn intangibles into tangibles. Highlighted are the critical advantages of exemplary service; the moments of truth in every organization; developing excellent service providers; and growing new strategies for the long term.


– Develop the skills to effectively turn strategy into action.
– Identify and incorporate into your service strategy what customer service means to participants and to the organization.
– Evaluate service from a customer-focused perspective and discover how to exceed expectations.
– Make outstanding service a critical advantage.

Differentiate… or Die 

Transitional times negate the “business as usual” approach. They offer the perfect opportunity to adopt a bold plan, to take a firm stand to differentiate yourself and your organization from the competition. Presented are viable options to create effective differentiation, to grow your organization, to enhance your profitability and to loyalize customers. This program enables you to discover your unique point of difference and how you can capitalize on it in a marketplace blinded by overexposure.


– Identify the areas in your organization that will profit from differentiation.
– See differentiation where none seemed to exist before.
– Create a differentiated customer service “niche.”
– Develop a “theatrical” approach that works in your environment.

Why You Need

No idle armchair philosopher, Sam’s insights stem from years of front-line business experience. He grew his single sporting goods store into a 15-store $40 million dollar a year national chain before he sold it to his competitor.

He opened a marketing and consulting agency, based on the full-service customer approach he had honed in the retail arena, and then went on to learn an entirely new set of skills and experiences.

When his marketing clients began asking him to speak to their clients he discovered his true calling.

Sam’s early business roots taught him well about our volatile, ever-changing marketplace. His experiences provide him with an invaluable dual perspective—both as client and marketer—a perspective he has been sharing with audiences across North & South America and Europe for the last 15 years.

His business programs are not just theoretical speeches, they offer tangible ideas, and solutions. They provide a wealth of actionable information as well as the impetus to act on it. Sam questions. He challenges. He informs. He refocuses participants. He provides actionable strategies to address the obstacles faced by so many of today’s organizations.

During hands-on, interactive discussions and brainstorming workshops, Sam uses the Socratic method to encourage participants to question themselves, to think about their business in new ways in order to change, improve, and grow. He insists that asking tough questions—and answering them honestly—is crucial to the well being of your organization. He shows you how to capitalize on your resources, and how to use your knowledge more profitably than you ever did before.

As a consultant he also uses his extensive experience to assist companies involved in refocusing or restructuring, develop a unique road map to create their own future.

Sam has written “Why Should Someone Do Business With You… Rather Than Someone Else?” an interactive book on business strategy that has assisted thousands of marketers to review, renew and move ahead of the marketplace. His second book, “Would You Work for You?” is a thought-provoking touchstone to encourage leaders to better see themselves, their relationships and their skills to enable them to lead their organizations effectively. His third book, “Execute… or Be Executed” assists leaders to take their innovative ideas and move them forward to successfully execute them in every area of their organization. He has also written two short business guides—”Make It Happen: Twenty Ways to Execute Your Strategy Every Day” and “Why Should Someone Do Business With You… Rather Than Someone Else: Eighteen Strategies to Get and Keep Customers.”

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Why You Will Love

“Everyone is still talking about the impact our meeting had. Sam, as the facilitator you surpassed our objectives—you probed, pushed, asked questions, offered up refreshing insights and stirred up the troops. You were thorough and meticulous in your preparations. Your visits to gather perspectives from all in order to make all participants feel comfortable, and challenged, was certainly noticed. Your ability to draw out constructive solutions by webbing your own observations and shared experiences—all the while maintaining your objectivity—was valuable to us as it would be to any organization. Sam, you are an ongoing asset to our organization, as we continue to draw on the perspective you facilitated.”

Larry Latowsky
President & CEO, Drug Trading Company Limited

“I always judge the success or failure of a business speaker on the chatter volume in the audience and the number of pens moving. During your talk, the chatter volume was low and the note taking was high. That could only mean one thing, the information was valuable. I look forward to working with you in the future and will highly recommend you to others within our industry.”

Richard A. Brown
Vice President, Urner Barry Publications

“Your topic ‘ Why Should Someone Do Business With You…..Rather Than Someone Else ‘ fit really well into the overall theme of the seminar ‘ Are You Ready.’

Your message left our agents thinking about how effective their business plans and practices are. I heard many excellent comments from the attendees regarding your presentation, ranging from the best they have heard to Sam Geist was worth the price of the seminar.”

Joe Wade
Superintendent, Education and Development, State Farm Insurance

“I would like to thank you for the outstanding presentation you gave to the Immigration and Naturalization Service (INS) employees. Your upbeat, creative, and informative presentation captured the attention of all the members of our diverse audience. The colorful slides and insightful commentary you incorporated into your delivery help bring home the realization that not only is change a necessary process in all successful organizations, it can be a positive process as well.”

Doris Meissner
Commissioner, U.S. Department of Justice, Immigration and Naturalization Services

“Collectively, we agreed that your keynote presentation was the most meaningful communication that we have encountered in our 18 years of conducting this event for our key customers and prospects. Thank you for your involvement and the significant content that you put forth. On behalf of all of us, please allow me to again extend a gracious thank you for your effort and contribution.”

Mark J. Shaw
CEO, Micro Beef Technologies

“During this 25-city event series, your message truly hit home… your presentation opened our clients’ eyes to issues within their businesses and gave them ideas to find solutions. In addition, it encouraged attendees to implement strategic “doing” to support the success and development of their businesses.”

Janet M. Hawkins
Chief Marketing Officer, Chase Business Banking

“I am sure that it is quite common for you and bordering on redundant, however I feel I have to say once again, “THANK YOU.” The keynote message you shared with our agents was perfectly matched to them and our business. Your ability to connect with the agents right from the start kept them engaged for two hours and left them wanting more. In your ongoing effort to help State Farm and other businesses to “Execute… or Be Executed” I would welcome the opportunity to share our experience with them on how impactful and relevant you and your message are. Thanks for your commitment to success and sharing it with our group.”

Bill Thompson
Agency Field Executive, State Farm Insurance

“I wanted to take this opportunity to thank you for attending our annual Infiniti Central Region Dealers Meeting. Your presentation was not only timely, but it impacted our dealers more than you can imagine. The question that you requested the audience to ask themselves, not only sparked thought, but also evoked action. Thank you again for your presentation and I look forward to doing business with you in the future.”

Al Castignetti
Vice President, Nissan North America, Inc.

“I have heard a number of other highly renowned speakers, and while they all have their value, I believe Sam is in a class by himself. He’s engaging, humorous and most important, able to get to the heart of what makes a difference within your business and helps it to innovate and grow.”

Dave Dufault
VP & GM, Simplot Retail

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