Daniel Burrus

World Leading Futurist
Hartland, Wisconsin

What Daniel is Passionate About

The Anticipatory Organization:™ The Missing Competency 

If you want to jump ahead of the competition—at low risk to your organization—forget agility. Forget crisis management. The main skill you need to thrive in a business environment marked by hyperchange and uncertainty is the ability to accurately anticipate the future.

This may seem impossible.

It’s not!

Daniel Burrus is one of the world’s leading technology forecasters and innovation experts. He is globally recognized for his exceptional 30+ year record of accurately predicting how technological, social, and business forces converge to create untapped opportunities.

Based on decades of research and experience applying his HARD TREND methodology to leading companies worldwide, he has identified the missing competency: anticipation. With the Anticipatory Organization Model, Burrus enables business leaders to identify the Hard Trends that will happen, predict disruptions before they disrupt, and capitalize on emerging opportunities.

Daniel Burrus uses illustrative examples to teach attendees how to separate HARD TRENDS—trends that will happen—from SOFT TRENDS—trends that might happen. When you learn to analyze and perceive trends this way, it is possible to tap into what Burrus calls EVERYDAY INNOVATION, solving challenges faster, and recognizing previously invisible opportunities.

This eye-opening and motivating presentation will teach attendees the key components of the new core competency—anticipation—and show them how to apply it to their work and life, which will accelerate both their organizations’ growth and their personal success.

Optional Interaction: near the end of his presentation, Mr. Burrus asks the audience to take 90 seconds to write down (a) one HARD TREND that will impact their business in the next few years, and (b) the opportunity that the trend will present. Post event, Mr. Burrus personally reviews and synthesizes what the audience members have written. Two weeks after the meeting, the meeting planner sends the entire compilation of crowd-sourced HARD TRENDS and Opportunities to every participant. Daniel Burrus has assembled these valued reports from audiences ranging in number from 50 to 14,000. Sharing the insights from this collaborative effort has proven countless times that the whole is greater than the sum of its parts.

Accelerating Growth 

Accelerating growth requires a new way of thinking about overcoming obstacles and acting on new opportunities. All too often, change comes from the outside in, forcing us to react by slipping into a crisis management mode, and putting out fires. This presentation is about opportunity management, identifying the driving forces of predictable change, driving growth strategies from the inside out, and taking control of our future.

Leading With Strategic Foresight and Certainty 

Agility and adaptability are no longer enough! Accurately anticipating customers changing needs, as well as technological changes, provides the biggest advantage. In times of unprecedented change and uncertainty, we need to ask ourselves what are we certain about? Strategies based on uncertainty equal high levels of risk. Strategies based on certainty dramatically reduce risk and produce superior results. Strategic foresight is based on the new Science of Certainty that will take your vision to a new actionable level by identifying the events that will happen in the future. Mastering these capabilities will position your organization to be the disruptor instead of being the disrupted.

Over the past three decades, New York Times best selling author Daniel Burrus has established a worldwide reputation as a Visionary Thought Leader for his exceptional record of accurately predicting how technological, social, and business forces are converging to create enormous, untapped opportunities. Based on his revolutionary method of identifying Hard Trends from Soft Trends, and Linear Changes from Cyclical Changes, attendees learn how to anticipate and capitalize on new opportunities, as well as predict problems, long before they happen. In addition, they will learn how to use the new tools and rules of leadership to accelerate profitable growth.

Technology-Enabled Innovation: Creating and Sustaining Competitive Advantage 

Technology is continually changing the rules of competition, rendering many traditional business strategies and processes obsolete. Emerging technologies provide opportunities for creating new, high margin products and services, as well as enable companies to gain new levels of speed, agility and cost savings. In addition, they allow us to de- commoditize current products and services. Identifying and understanding the challenges and opportunities that new technologies create has become a key business imperative. In this eye-opening presentation, New York Times best selling author Daniel Burrus identifies specific technologies that will directly impact you and your industry. He will share how dematerialization, virtualization, advanced mobility, product intelligence, advanced networking, interactivity, globalization and convergence can be used to drive innovation and advantage as you develop new products, services and customer experiences.

Business Process Transformation 

Based on his current New York Times and Wall Street Journal best selling book Flash Foresight: How to See the Invisible and Do the Impossible, Daniel Burrus takes the concept of looking into the future and transforms it into a new paradigm for running an Anticipatory Organization™ using the new tools of innovation for driving business process transformation. The Cloud, Virtualization, Mobility, and Machine-to-Machine Communications (M2M) are the great enablers allowing organizations to transform every business process in ways that were impossible just a few years ago to dramatically reduce costs and drive new revenue streams.

All clouds are not created equal, and V-enabling the enterprise is much more than implementing virtual desktops, servers, networking, storage, and security. In addition, M2M and the Internet of Things (IoT) represents a powerful new way to dramatically cut costs in every industry over the next five years. All of this will accelerate the amount of Big Data we have and the need for high-speed analytics.

In his thought-provoking and highly motivating presentation, Daniel Burrus teaches how to Anticipate the evolutionary revolution of advanced virtualization, cloud services, mobility, M2M and a host of other game-changing technologies using his proven Hard Trend Methodology to accelerate growth by gaining new levels of agility and speed, and Transform the underlying business processes of how we sell, market, communicate, collaborate, innovate, train and educate…because if you don’t someone else will.

Using Hard Trends to Transform How We Market & Sell 

What if you could have the foresight to see invisible opportunities before anyone else, including your competition? What if you were certain enough about the future to re-invent and re-position your retail business now, before it’s too late? What if you could skip your biggest problems and move forward quickly? Sound impossible? It isn’t! Daniel Burrus has been helping Fortune 500 executives from companies such as Lever Brothers, Lexus, Miller Coors, Cadbury Schweppes, Kellogg’s, General Mills, GE, American Express, Google, Toshiba, Procter & Gamble, and Honda to see invisible opportunities and solve seemingly impossible problems. In this highly insightful and motivating presentation, Daniel Burrus will help you to see both the forces that are driving the transformation of marketing and retail and how to use those forces to drive innovation and growth.

Accelerating Retail Sales: Using Hard Trends To Drive Growth 

The good old days of retail are ahead of us and it’s no secret that the pace of technology-driven change is accelerating and changing how we all live, work and play. It is rendering many traditional sales strategies and processes obsolete. At this point in time it’s important to ask; are you changing as fast as your customers are changing? Are you learning as fast as they are learning? Our customers’ needs are indeed changing and we need to change with them in order to increase the value we provide both now and in the future. Accurately anticipating our customers changing needs, not only in what they are interested in purchasing, but also what kind of store experience they want to have, will provide a major sales advantage.

Over the past three decades, entrepreneur and best selling author Daniel Burrus has established a worldwide reputation as a visionary thought leader for his exceptional record of accurately predicting change and its direct impact on the business world. Based on his revolutionary method of identifying Hard Trends (trends that will happen) from Soft Trends (trends that might happen), attendees learn how to accelerate sales by anticipating customer needs as well as learning new strategies to dramatically improve customer experience.

Transforming Healthcare with Technology-Enabled Innovation 

We are standing at the base of a mountain of technology-driven change. Wireless telemedicine, point-of-care transactions, e-enabled disease management, home diagnostics, the virtual hospital, e-enabled customer choice, e-enabled assisted living, e-communities of practice, just-in-time training, and procurement service providers are just a few of the many areas that can be used to accelerate a positive transformation in healthcare. Understanding the new opportunities that will result is essential in determining a clear course of action.

Flash Foresight: Seven Radical Principles That Will Transform Your Business 

Based on his current New York Times & Wall Street Journal best selling book Flash Foresight: How to See the Invisible and Do the Impossible, Daniel Burrus takes the concept of looking into the future and transforms it into a new paradigm for running highly successful businesses that use new tools of innovation for accelerating growth both now and in the future. Using seven proven innovation triggers for making invisible opportunities visible, attendees will experience what Burrus calls Flash Foresights—bursts of accurate insights about the future that reveal new and radically different ways of solving problems, crafting must-have products, creating high-demand services or building new lines of business. In his thought-provoking and highly motivating presentation, Burrus teaches how to Anticipate using the new science of certainty, Accelerate growth by increasing speed and agility, Innovate by looking where no one else is looking to see what no one else is seeing, Engage employees and customers using new tools, and Transform how we sell, market, communicate, collaborate, innovate, train and educate. Using provocative examples, he illustrates how organizations large and small have been able to accomplish seemingly impossible things by using his seven triggers to make invisible solutions visible.

Transforming Education: Using Technology To Accelerate Learning 

In this dynamic and inspiring presentation, one of the world’s leading technology forecasters and strategists will provide educational leaders with new strategies and enabling technologies they can use to accelerate learning, increase staff performance, and shape a positive future for their schools. Understanding what these strategies and tools can do, and the opportunities they create, provides the foundation to positively transform education. Educational leaders will learn how to manage the perception that change is negative by learning to use certainty and new tools to strategically position their schools to thrive in the years to come. Through personal insights, practical examples, and research-based principles, attendees will learn to act on the changes that are affecting the future of education and gain a renewed excitement and passion for the contribution they can make, all while redefining their roles as 21st century educators.

Why You Need Daniel

Daniel Burrus is considered one of the World’s Leading Futurists on Global Trends and Innovation. The New York Times has referred to him as one of the top three business gurus in the highest demand as a speaker.

He is a strategic advisor to executives from Fortune 500 companies, helping them to develop game-changing strategies based on his proven methodologies for capitalizing on technology innovations and their future impact. His client list includes companies such as Microsoft, GE, American Express, Google, Toshiba, Procter & Gamble, Honda, and IBM.

He is the author of six books, including The New York Times and Wall Street Journal best-seller Flash Foresight: How To See The Invisible and Do The Impossible, as well as the international best-seller Technotrends.

He is also a featured writer on the topics of innovation, change and the future for CNBC, Huffington Post, and Wired Magazine to name a few.

He has been the featured subject of several PBS television specials and has appeared on programs such as CNN, Fox Business, and Bloomberg, and is quoted in a variety of publications, including The Wall Street Journal, Financial Times, Fortune, and Forbes.

He has founded six businesses, four of which were national leaders in the United States in the first year. He is the CEO of Burrus Research, a research and consulting firm that monitors global advancements in technology driven trends to help clients profit from technological, social and business forces that are converging to create enormous, untapped opportunities.

His accurate predictions date back to the early 1980s where he became the first and only futurist to accurately identify the twenty technologies that would become the driving force of business and economic change for decades to come. Since then, he has continued to establish a worldwide reputation for his exceptional record of predicting the future of technology driven change and its direct impact on the business world.

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Why You Will Love Daniel

“Daniel Burrus is an extraordinary thought leader, substantive speaker, and persuasive communicator. His message is relevant in today’s ever changing marketplace and his deliver is captivating.”

Dr. NidoQubein
President, High Point University

“I particularly want to thank you for the obvious time and effort you put into customizing your talk to our culture and needs instead of delivering a ‘canned’ speech. It will be difficult to find a speaker of your caliber next year!”

Barbara Mauntler
St. Vincent Medical Center

“I don’t know any other speaker that could present after Bill Gates and ‘wow’ an audience of CEOs like you did! You were the perfect choice.”

Steve Morrison
Policy Management Systems Corp.

“You were fabulous! You received rave reviews from our participants for the relevancy, insight and expertise of your presentation material and style. You are the only keynote speaker we have invited back numerous times. I am convinced the extraordinary success of your continued contribution is due in no small part to the enormous amount of time you put into each presentation by customizing it to fit the unique and challenging needs of our CMO audience each year.”

Stephanie Fischer
CEO, Global Retail Marketing

“Our people, without exception, felt that your ideas were provocative, original, and timely. Your entertaining style captured the audience and compelled them to listen, think, and apply your thoughts to their own professional and personal lives. You truly made a memorable impression on the audience.”

Mark McNutt
Xerox Corporation

“Your thoughts on how to create an opportunity for change through a customer focus is the excellence our team was striving for. The framework you provided on innovation, creativity, and customer value will be instituted as a management practice to enable the technology infrastructure group to take Wells Fargo to the next stage.”

Victor Nichols
EVP, Wells Fargo

“It came as no surprise that you were rated the top speaker in our audience evaluations. Your unique blend of wit and insight awakened all of us to the need to develop the knowledge network necessary to move to a 21st century mind set.”

Robert Howe
IBM Corporation

“Daniel studied the details about our audience in advance and listened carefully to our objectives for his keynote speech. He seamlessly incorporated every key point we discussed. As a result, the audience hung on every word, relating directly with each insight and recommendation. It’s no wonder he received a standing ovation. People are still buzzing.”

Cinda Daly
Help Desk International


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