Colleen Francis

Sales Leader Expert
Ottawa / Miami, Ontario / Florida

What Colleen is Passionate About

In Pursuit of More: The New Rules for Sales Success from Cold Call to Repeat Customer 

The rules have changed. The market is different and a new economy is emerging. Buyers have responded to these changes quickly and dramatically. Have your selling models evolved to profit from this change?

Too many sales people rely on sales tricks recycled from years ago. Out-dated tactics such as overly aggressive or persistent cold calling, too-polished canned presentations, flashy corporate brochures, and insincere, over-inflated or manipulative tricks to try and close business. In today’s new economy these approaches are not only sorely out of date, they’re woefully ineffective.

Today’s savvy buyers are looking to develop trusted, long-term relationships with their suppliers by demanding a new approach to sales that puts client results first, builds trust and loyalty, and ensures consistent success and profits for both the buyer and the seller.

If you’re unhappy with your sales productivity and are not converting enough of your prospects into repeat customers, this will be the most important seminar you attend this year. With her internationally acclaimed training approach and no-holds-barred focus on results, Colleen demonstrates The New Rules of Sales Success for enhancing sales productivity that leads to consistently flawless sales results in today’s new economy. With the strategies and tactics Colleen presents, you’ll learn how to sell more, in less time, at a higher profit, including:

• Reduce sales cycles by up to 30% by learning why people are afraid to buy and how to overcome these objections
• Use the fine line between persistence and stalking to achieve an instant 80% increase in call-back ratios.
• Implement the top 7 activities of high performers to reduce sales cycles by 30%
• Increase your average order size by 50%; by moving your clients from satisfied to emotionally connected and loyal

Where's the Profit in That? Five Steps for Negotiating Based on Value - Not Price 

In today’s highly competitive marketplace, closing the sale on your terms and with balanced profits showing for you and the customer is no longer negotiable, it’s a requirement. To succeed today, every salesperson needs to know how to negotiate and close a sale without giving in, without losing a potential customer, all while answering the question on every customers mind: where’s the win for me?

Especially in today’s emerging new economy, there is not a single sales profession who can afford not to be selling value rather than price. Regardless if you sell $10 items to homeowners, $1 million IT services to the Fortune 500 or executive recruiting, to the government.

Colleen’s 5 Steps Model for Selling Value Not Price will totally transform your entire experience of selling –and your income. With her dynamic presentation style, wealth of front line sales experience and unwavering focus on getting results, Colleen shares her guaranteed method for maximizing your results each time you present your solutions to a buyer. Through her unique 5-Step Process for Selling Value – Not Price you’ll learn how to defend against objections, keep your price firm, your customers loyal – and permanently increase your bottom line by easily closing the most profitable deals.

Everyone can convert their sales pitch into a value proposition, using Colleen’s model. But you’d better be ready for different, provocative, challenging ideas – that are proven to work in today’s new economy. This is NOT the ‘run-of-the-mill’ decade’s old selling information.” These are Colleen’s exclusive 5 steps for making any sale at your price and eliminating the competition, including:

– Obtain unprecedented sales success through negative planning
– Why Pollyanna positive thinking will limit your income
– The crucial distinction between rejection and refusal and how it can make selling agonizingly painful or a walk in the park
– How to close 80% of negotiations without dropping your price.
– Find out why “no money” “no power” and “no time” are about priorities, not resources, and how to brush them aside.
– Learn why the buyer can’t say “no need” if you’ve done your job.
– How to be firm, without appearing inflexible.
– Learn how to control the language to control the negotiation.

Creating a Nonstop Sales Boom: Putting an End to Boom-and-Bust Sales Cycles 

How many times have you or someone on your team come off a great month or quarter, only to find that the pipeline is woefully empty. This is one of the most common problems that sales organizations face: great results followed by several periods of missed-quotas.

Worst of all, this is considered by many organizations to be the “norm” and simply accept poor performance and the stresses of up and down results.

Why does this happen? In short, it can have a lot to do with complacency, consistency and a far too narrow view of the role of sales. Simply put, sellers need to look at their job as more than just moving leads to close.
We need to look at the entire client lifecycle. In Creating a Nonstop Sales Boom, Colleen will introduce the critical activities all sellers review the four critical stages of client engagement:

– Attraction – the activities sellers need to do to attract new prospects. It isn’t just up to marketing.
– Participation – effectively qualifying the buyer, getting them to buy and get on-boarded quickly – they can’t grow if they’ve not implemented.
– Growth – how to enhance the value to your client.
– Leverage – how to have clients advocating on your behalf and becoming your secret sales force.

When sellers concentrate on only one or two of these areas, their results become erratic. With the field-tested strategies in this session, participants will learn how to systematically attract a regular flow of prospects and move them smoothly through the pipeline – and beyond.

Colleen will introduce Sales Radar™ to help sellers visualize and implement this way of looking at the client relationship. Typically sellers see themselves working with clients in a linear fashion, restricting the overall ability to generate revenue Sales Radar provides an invaluable tool to reinforce the opportunities that exists with clients at all stages of their life cycle.

The Magnetism of Value: Standout by Selling Value – Not Negotiating Price 

In today’s highly competitive marketplace, it’s no longer negotiable whether you close a sale on your terms and with balanced profits. It’s a requirement. Value—not price—must lead that conversation you’re having with your customer.

But what if your customers don’t appreciate value? What if they are only focused on buying at the lowest price? Those are beliefs: not facts.

In this keynote, Colleen unlocks the myth that clients are not interested in value by reminding sellers that the only value that matters is the value that matters to the client. It’s up to sellers to discover, communicate and position what the customers values uniquely for maximum profit.

Anyone can convert their sales pitch into customer value, using Colleen’s model. But come prepared to hear and be persuaded by provocative, unorthodox ideas that are proven to work in today’s new economy, including:

-How to close 80% of negotiations without dropping your price;
-Using a buying map to create urgency and improve margins; and
-Learn why the buyer can’t say “no need” if you’ve done your job.

Why You Need Colleen

Colleen Francis is driven by a passion for sales – and results. A successful sales leader for over 20 years, she understands the particular challenges of selling in today’s competitive market, and that business leaders can no longer rely on approaches to sales based on techniques from decades ago—or even last year.

Whether maximizing revenue from sales teams or seizing new market opportunities, Colleen works with businesses to develop the right sales strategies for success and delivers practical approaches to ensure it sticks. Colleen’s results have attracted clients such as Chevron, John Deere, NCR, Trend Micro, Merck, Abbott, Experian, Royal Bank, Mosaic, Dow, and hundreds of other industry-leading companies.

Time and time again, clients who work with Colleen note her frank, no-nonsense approach to accelerate sales while reducing effort and increasing profits. Colleen’s practical strategies deliver immediate and lasting results.

Colleen is an award-winning writer, consultant and bestselling author of popular sales books including the recent Right on the Money. A recognized thought leader in sales leadership, she is an inductee in the Professional Speaker Hall of Fame and has been named the #1 sales influencer to follow by LinkedIn.

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Why You Will Love Colleen

By the end of my first year working directly with Colleen, I exceeded my sales target by 161 percent. It was no fluke.

José Cross
Director of Sales, Ericsson

Colleen takes the time to understand your requirements and tailor her sales training solutions to your specific needs, even taking into account individuals within the team. Her training has resulted in many “aha!” moments for my sales team, and our steadily increasing sales show the training is having an effect. Highly personable, trustworthy and consistent, you would be hard pressed to hire better than Colleen.

Tim Welch
AVP, Grand & Toy

I have worked with some excellent sales consultants over my 24 years in business, and it takes a lot to impress me. However, Colleen has rightfully earned my praise and respect. She would be able to help any organization uncover issues affecting its sales and offer concrete solutions.

Paul Rogers
Director, Wilhelmsen Ships Service


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