What Eleanor is Passionate About
Subtract to Scale
Many business owners think scaling is about addition. New products, new markets, new processes, new team members, new marketing campaigns. The result: complexity, overwhelm and a business that runs YOU.
In subtract to scale, award-winning entrepreneur, podcast host and coach Eleanor Beaton walks you through a simplified way to grow and scale based on this fundamental truth: Most people think scaling is about addition. It’s not. Scaling is about subtraction and multiplication, in that order.
This is a fascinating research-based talk, filled with practical real-life examples that will equip you with actionable takeaways to simplify and scale.
Why You Need Eleanor
Eleanor Beaton is an award-winning journalist, speaker, and executive coach, working with women in leadership positions achieve unprecedented results with clarity, confidence, focus and grace. She is the podcast host of Power + Presence + Position with over 500 episodes.
Eleanor has served as Chair of the Visiting Women’s Executive Exchange Program at the Yale School of Management. In 2017, she won the prestigious Profiles in Diversity “Women Worth Watching” Award for her work promoting diversity and inclusion. She joins previous recipients of this award including General Motors’ CEO Mary Barra, Xerox CEO Ursula Burns, advocate/actress Geena Davis and many other women from diverse industries and backgrounds driving meaningful change in parity and gender equality.
Through her world-renowned leadership training, elite-level mentorship, international keynotes, and live events, Eleanor helps ambitious professional women and business owners develop the confidence, presence, political savvy and influence they need to smash the glass ceiling and take their seats at the tables where the big deals and big decisions are made.
Eleanor has been privileged to serve some of the country’s most recognized women leaders, including Arlene Dickinson, star of CBC’s hit show Dragon’s Den and former Canadian First Lady Margaret Trudeau. In 2017 she was a finalist for one of Canada’s most prestigious literary awards, the National Business Book Award, for her collaboration with former Home Depot Canada CEO Annette Verschuren on Bet On Me: A Guide to Succeeding in Business and in Life. Eleanor was also a 2017 finalist for a National Magazine Award for her column on women’s leadership, The XX Factor
“I advise entrepreneurs at all stages of growth. My work focuses on inspiring, teaching and coaching them to build businesses that generate C.I.A — cash, influence and autonomy.” ~Eleanor Beaton