LimeLight Group

Toni Newman

Author and Catalyst for Strategic Innovation
Kirkland, Quebec

What Toni is Passionate About

Why? Why Not! 

Turning inspiration into innovation and ideas into results. In today’s economic reality, sustainable competitive advantage doesn’t begin with what you do. It begins with how you think.

So… how does your organization think? Do you have the idea generation power to out compete your competition? To stay ahead of the high speed chase of change? To keep your employees empowered and engaged?

The Why? Why Not! program has been carefully designed to re-energize the collective imagination of your organization by accomplishing three simple but essential objectives.

– Creating a shift in mindset from “Why?” to “Why not!” thinking.
– Demystifying the concept of strategic innovation so that everyone can get engaged and on board; and
– Sharing some simple and yet highly effective tools that will enable each participant to tap into their own unique source of strategically innovative ideas.

Target Audience: This program is Toni’s signature presentation and is ideal for many different audiences. Business and community leaders, owners of small and medium sized businesses, sales professionals and teams of all kinds will get great value from this program.

Available Formats: Why? Why Not! is a powerful and dynamic opening or closing keynote to any convention or meeting. It is also available in a half or full day workshop format.

SourceStrategyPurposeMindset: The Power of Fanatical Focus™! 

How to position your business for radical growth in challenging timesWould you build a house without a foundation? Clarity of purpose is the solid foundation upon which successful strategic innovation is built because when innovation initiatives are held accountable to clarity of purpose, results happen.

Unfortunately, in today’s challenging economic times, many of us have lost our clarity of purpose… spread ourselves too thin… forgotten why we do what we do in the first place. The Power of Fanatical Focus™ program is designed to help you as a business owner to take back control of how your clients perceive the unique value that you and your business bring to the marketplace.

Increase clarity of purpose — Increase Fanatical Focus — Increase business growth.

Target Audience: The content of this program is specifically designed for leaders who are able to influence the strategic positioning of their organization as well as independent professionals looking to gain competitive edge in the marketplace. Owners of small and medium sized businesses, leaders of divisions within organizations as well as entrepreneurs and sales professionals are the clients that this program delivers the greatest value to.

Available Formats: Although Fanatical Focus is often delivered in a keynote format, it is a powerful follow up breakout session to the Why? Why Not! presentation. It is also available in half day and full day workshop.

SourceStrategyPurposeMindset: Unexpected Encounters™ 

Innovative business strategies that attract, engage and keep more customers. It’s simple.

If you can’t get noticed, you can’t get heard.
If you can’t get heard, you can’t get your message out!
And if you can’t get your message out, your customers can’t know what you want them to do next!

The Unexpected Encounters™ program guides you as a business leader through the “how to” of crafting innovative business strategies (or Unexpected Encounters™) that strategically influence what your customers will think, feel and do next so that you can accomplish your objectives.

Know your customers. Keep your customers. Grow your business.

Target Audience: This is another great program for general audiences. It delivers great value to leaders and their teams as well as to owners of small and medium sized businesses and independent professionals.

Available Formats: A dynamic and thought provoking keynote, Unexpected Encounters™ can also be offered as a breakout and in half day and full day workshop formats.

SourceStrategyPurposeMindset: Curious Cultures™ 

How great leaders cultivate the ideas that they need for the results that they want. If you are a business leader, chances are that you already buy into the need for your team to be innovative. But wanting ideas from your people is one thing. Understanding how to bring about the culture change that is required to sustain successful innovation is quite another.

The Curious Cultures ™ program is designed to guide leaders through some of the simple but essential elements of a culture that not only sparks innovation, but ensures that is it sustainable over the long term.

Target Audience: The content of this program is specifically designed for leaders and business owners who are in a position to create cultures that sustain innovation.

Available Formats: The Curious Cultures keynote provides a great overview of the essential learning for leaders. Follow up breakouts — or half and full day workshops — provide the additional opportunity to go deeper into the content and to build the foundation for a more lasting transfer of the skills.

Why You Need Toni

Five-time award winning business owner Toni Newman, is a highly sought after Innovation Catalyst and professional speaker with an uncanny ability to help her clients turn information into innovation and ideas into results. With years of business experience in fields as diverse as law, advertising, tourism, entertainment and event management, Toni brings a uniquely powerful mix of strategy, creativity and real world insight to the table.

In today’s incredible challenging marketplace, where competitive advantage is determined by our ability to effectively differentiate ourselves from the competition, highly respected leaders from sectors as diverse as Finance, Retail, Telecommunications, Health Care, Insurance and many others count on Toni to provoke the kind of strategically innovative thinking that is essential to propel their organizations forward.

As a speaker fluent in both French and English, Toni travels all over North America working with leaders who are committed to change and ready for results. Her approach is quite simply a breath of fresh air. Entertaining and yet highly knowledgeable, authentic and truly engaging, Toni gets her message across to audiences with both style and substance.

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Why You Will Love Toni

“Your presentation was excellent…It is rare in my career that I have heard a presentation that touched so much of the audience and me personally.”

Dr. Arthur Porter
Director General and Chief Executive Officer, McGill University Health Centre

“I have planned many meetings, have worked with many speakers and I would have to say that you really are the most prepared speaker I have ever worked with. We are now able to focus our resources and “innovate” our way to greater success.”

Michael Bobbitt
Regional Director of Operations, Westmont Hospitality Group

“We were thrilled with the passion and energy you brought to the group. Your innate sense of humor and style made the addressing of some sensitive issues a pleasure rather than a task! I can personally say that working with you was one of the most stimulating projects I have been involved with over my many years in retail.”

Julie Caissie
Canadian Tire Dealers Association

“Toni has an extremely sharp mind and draws on extensive research, networking, and events to shape her knowledge and well thought-out approach to innovation. Toni has played a huge role within Abbott Canada, and has won the hearts and minds of many, as a trainer, an innovation catalyst, but most importantly, as an enchanting keynote speaker. She continues to surprise us and to exceed our high expectations.”

Dianne Arbuckle, PhD
Director Operational Services, Abbott

“What separates good speakers from great ones is their ability to give of themselves to an audience. To weave their message with passion and empathy and I have never witnessed a speaker who has done it more eloquently. My dedicated group of CEO’s is not easily impressed however the consistent messaging in your presentation –showcased in a variety of ways – helped each member of the audience understand how to make it work for them.”

Colleen Ritchie
Event Manager, Progress Media Group

“Toni, I believe that the message and the content that you deliver is relevant and timely to business more today than ever! What you add to the message is an energy level that drives the point home and has the message live on well beyond the conference. You bring a real passion and excitement to your presentations and workshops, as both are filled with meaningful content. Rest assured that your message is living on and that is the real value of what you bring to any organization.”

Paul Green
Director of Sales, Shnier, Gesco Limited Partner

“Toni was quite likely the most enthusiastic, energetic, no hands barred Keynote speaker we have ever had, bravo to Limelight for finding us such a perfect fit to our business. She not only engaged our guests with creditable information but gave an experience that will not be forgotten. Toni Newman truly understands the independent retailer and our guests truly loved her as I did.”

Keith Ball
Manager, Produce Sales & Marketing, Associated Grocers, Calgary

“You’d be crazy not to spend some time with Toni!  It paid for itself in the first week!  In the first 6 months, The Five S Solution has driven our revenue to exceed projections by 27.9% , our pipeline has 39% more money in it and the projects in the pipeline are closing at a higher rate – all Thanks to Toni’s 5 S’s.”

Rebel Leader and Swag Strategist, Silver Star

“Best methodology on standing out in a crowded marketplace since Seth Godin”


Vince Poscente
President International

“We are highly selective on the speakers that we choose for our events. Toni was prepared, knowledgeable and so powerful at our internal meeting that we hired her again to present at our customer event. Toni is definitely one of those rare presenters who can deliver highly relevant business content in a highly engaging manner. ”



“To put it mildly, the day we spent with Toni was as energizing and motivating as anything I have ever experienced in my career. Her messaging was consistent with our objectives because she took the time to learn about our business. The impact on our management team was tremendous and our teams have responded with a strong push to not only be better than our competition but to be better and different.”

Vice-President, Commercial Operations, AmerisourceBergen Canada

Commercial Operations, AmerisourceBergen Canada

“Toni was quite likely the most enthusiastic, energetic, no hands barred Keynote speaker we have ever had. She not only engaged our guests with creditable information but gave an experience that will not be forgotten. Toni Newman truly understands the independent retailer and our guests truly loved her as I did.”


Produce Sales and Marketing, Associated Groce


“Clearly, you have elevated the craft of being a ‘professional catalyst’ to an art form. Your passion and enthusiasm were engaging but more importantly, you backed up your presentation with valuable and meaningful content. As a result, many of our team members are employing your ‘why not!’ ethos in decision making to challenge the way we have always done business. ”




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