LimeLight Communications Group


Johnny Cupcakes

Founder of Johnny Cupcakes
Boston, Massachusetts

What Johnny is Passionate About

Contemporary Leadership 

We talk about ‘word of mouth’ advertising as the holy grail of brand expansion, but countless businesses forget the word of mouth generated internally and by their team of millennia’s.

There is no one that understands the mindsets of the millennial workforce than Johnny Cupcakes. In this dynamic presentation he will inspire leaders to create a culture of ‘brand obsessives’, team members who will shout about the company values and engage with the brand on a deep level; resulting in loyal teams and bowled- over customers.

Key takeaways include:

Focus Pocus – when the stakes are high, how do we keep our teams focused and driven?

Happiness Hypotheses – get your team to fall in love with what they do

Supportive Leadership – how do we create a culture where failure is appreciated?

Brand Alignment – simple tools to embody the brand in and out of work hours

Inspiring Customer Loyalty 

With each new launch the hysteria around the ‘Johnny Cupcakes’ brand continues to conquer the globe. The reaction goes from 10 block queues as anxious fans await for the shop to open to Cupcake tattoos, yes, permanent ones.

In this awe-inducing presentation Johnny will educate you on how you too can create a wave of loyalty and obsession around your products, your business and within your teams through the power of social media & experiential branding.

Key takeaways include:

Capitalizing on Cut Through – how to stand out in a saturated market

Your Personal Brand – how everything about your first impression counts

Experiential Drivers – creating employee, team and consumer experiences that people shout about

Effective Innovation – taking existing genius and growing it!

Empowering Entrepreneurs 

So many ideas, so little funding! Some of the biggest business success stories were the product of dollar coffees and a loving parent’s garage – including Johnny Cupcakes. So if you have the drive then this presentation will show you how to get behind the wheel and steer!

With utter conviction and complete passion Johnny will talk budding entrepreneurs through the lessons he has learnt on his journey to global domination – and arm them with easy to apply strategies for making their dreams a reality.

Key takeaways include:

Defining your brand – creating a product that people can believe in

Money talks – how you can generate cash to get up and running

Getting back up – how to fail in style, and get back up for more

Keeping the focus –simple tricks for keeping your head in the game

The Ultimate Branding Tool Box 

If you were a product what box would you come in? If you were a business what uniform would your staff wear? In a world where millionaires are made on blogs, and a website review can break a billion dollar business, what are you doing as a person in business to grow your brand?

Nobody understands the power of a brand more than Johnny Earle and in this passion fueled presentation he talks to employees, CEO’s and business owners on how they can generate a world-class reputation that is impossible to ignore.

Key takeaways include:

Shiny packages – simple tricks that you or your team can use to stand out

Disruptive marketing – ways to create a buzz that people share

First up – how to take a ‘great’ first impression and make it unforgettable

Cut through – the messaging you can use to ensure you are remembered

Creating and growing a community of loyal customers 

Johnny shares why hundreds have camped out on the streets for weeks for t-shirts, and why thousands have the Johnny Cupcakes brand logo tattooed on themselves.

Why You Need Johnny

Why have thousands of customers from around the world chosen to get the Johnny Cupcakes’ logos tattooed on themselves? And how does Johnny get hundreds of people to camp outside his fake bakeries? Over the past decade Johnny Cupcakes, founded by speaker Johnny Earle, has grown from a “joke” to a multi-million dollar, highly exclusive t-shirt brand driven by a community of world-wide collectors. Johnny shares his story of how he took his t-shirt brand from the trunk of his rusty car at age 19, with a learning disability, to some of the world’s most sought after retail locations.

In this session, Johnny will piece together how his success reinforces the power of details, experience and loyalty. Through his inspiring, and certainly unpredictable journey, Johnny exudes the fundamental connection between the person and the brand. Johnny’s presentation provides comprehensive blueprints for getting any small business, passion or idea off the ground, while also expanding the way existing creators think.

Johnny has been named Americas #1 Young Entrepreneur by BusinessWeek, one of the top innovative people in Massachusetts by The Boston Globe, he has been recognized 4 years in a row for making it into the INC 500/5000 fastest growing independent companies in America, and has been featured on MTV, NPR, Forbes, The Wall Street Journal, and as a case study in several branding and business books

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Why You Will Love Johnny

“At our annual company inspiration day, Johnny inspired me to have more fun with my company!”

Frédéric Rozé
CEO, L'OREAL Paris USA

“I’ve been a fan of his brand and have followed his inspirational story as an entrepreneur for years. But meeting him and watching him take a room full of creatives along on his journey was a completely new and unique experience.”

Alex Center
Designer, The Coca-Cola Company

“With tales of entrepreneurial derring-do, Johnny Cupcakes speaks with passion, insight and hard-earned experience. This is business building from the horse’s mouth – not from some consultant’s arse.”

Paul Gascoigne
Creative Director, Momentum Worldwide

“Lot’s of people can be funny, but Johnny really exudes such optimism and good-naturedness.”

Matthew Bresnahan
Global Brand Management, Burger King Corporation

“Johnny was an excellent speaker — informative, funny and inspiring. His personal story and experience were interesting, and the broader relevance of following one’s passion to achieve success!”

Neil Christie
Managing Director, Wieden+Kennedy

“Working in Advertising, sometimes with difficult clients, it was encouraging to see how important staying true to the initial creative idea and continuing to execute it in different ways!”

Grace Simonet
Account Executive, VCCP

“When Johnny came to speak at Inc’s GrowCo Conference, I didn’t know what to expect. It turned out to be a drastic understatement, and putting Johnny on the GrowCo agenda was one of the best decisions!”

Eric Schurenberg
Editor-in-Chief, Inc. Magazine


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