What Harold is Passionate About
Merchandising Magic 3.0
Millions of customers enter our stores each week. Advertising, habit, and impulse bring them in, but what makes them stay? And what impacts their behavior while inside the store? In short, why do they buy what they buy and how can we get them to buy more? Can we influence shoppers to stay longer, cover more square footage and buy more?
To answer these questions, we observed over 1,000 customers in several stores across the United States.
Learn how a customer traffic study will change the way you merchandise your aisles and grow sales. We’ve discovered some significant merchandising strategies and tactics that can positively impact they way your customers move through the store and what they buy.
Length: 75 minutes – 2 hours
How do they do it…and keep on doing it? Walgreens, Publix, Southwest, Costco – seems they never have bad (sales) news to report.
The common denominator among these perennial leaders is that they all have the enviable advantage of “owning” (at least) 5 Strategic Points of Difference that are solidly positioned atop the minds of their customers. This session will highlight each company’s 5 Strategic Points of Difference and demonstrate how they are used to “wow” their customers.
The goal of this seminar is to inspire the attendees to develop their own Strategic 5 Points of Difference and to give them the tools to do it in the days, months, and years ahead.
The target audience for this session includes senior retail managers, service merchandisers, and manufacturer’s representatives. Everyone will be entertained and enlightened by the retailing principles showcased in this seminar.
Length: 60 minutes – 2 hours
Positive Price Perception
In a period when protecting an already razor thin bottom line is crucial to survival, retailers are not as anxious to roll back prices in response to a competitive threat as in years past.
Yet, recent research suggests that price has made a dramatic rise toward top of the list of reasons why shoppers choose a particular store. How can a retailer handle this seemingly Catch-22 scenario?
In this session, we will look at numerous ways you can create a more positive low price image without lowering prices. If perception is reality, this session offers you great hope to give your customers more of what they want without giving them more of what you can’t afford.
Owners, company executives, and store managers will benefit from the concepts and ideas in this timely, thought-provoking session.
Length: 75 minutes – 2 hours
Fishin' For Sales
Minimal inflation, myriad new competitors, and merchandisers preoccupied with ECR, ABC, and category management – or worse, downsizing or merger-mania – no wonder sales are flat with few encouraging trends in sight. Meanwhile, your customers are being subjected to a shopping environment more and more devoid of sizzle. This tendency to move toward “plain vanilla” merchandising plays right into the hands of your competitors: the category killers, niche marketers and on-line operators.
Get in-store merchandising techniques that stimulate more consumer spending and maximize sales.
Discover merchandising ideas that can be effectively implemented in 1, 10, or 100 days.
Length: 90 minutes – 2 hours
Struggling to get by has never been an appealing strategic plan. Struggling to get by only buys you time and not a lot of it. In today’s competitive retail world, it is wise to get A.R.M.E.D. – which stands for:
– Affiliate with outside resources
– Renovate your fixed assets
– Motivate your people with a motivating work environment
– Educate yourself continuously
– Differentiate your business from the competitors in your marketplace
This session will show you why each letter in A.R.M.E.D. is so important in retailing today. Attendees will be presented with several ideas to use back home in order to become better A.R.M.E.D. for battle.
Length: 60 minutes – 2 hours
Why You Need Harold
For almost two decades Harold has worked very closely with small and large businesses to provide a “powerful push in the right direction!” His mission is to provide qualified, executive level assistance to companies on a “temporary basis,” eliminating the need to add permanent top management overhead. To further assist his clients, Harold authored the book “It’s About Time” which focuses on time management to coincide with his seminar of the same name. The book is currently a core course in Cornell University’s Distance Education Program.
After 14 years of coaching others, Harold decided to return to the business world in a more ‘hands-on’ capacity… partly to test the theories he has been espousing for over a decade. Harold and Deanna Lloyd are the area franchise developers for Friendly’s Restaurants in theTidewater Virginia area. Their first store was voted Norfolk, Virginia ’s #1 Casual Dining Restaurant for 2 consecutive years. Their company, The Friendly Folks’ Company, has agreed to build a total of 6 restaurants in 8 years.
Harold completed his formal education at the University of Pennsylvania’s Wharton School with a Bachelor of Science degree in Economics and went on to earn his MBA with Honors in Marketing from the University of Chicago. His appreciation for the formal education process motivated him to teach part time at two community colleges over an 8-year period. This “community service” rewarded Harold and his company with the opportunity to instruct, observe, and recruit some of his best students.
Harold’s practical, exciting ideas, and dynamic presentation style have combined to earn him a reputation as a highly regarded presenter, which is reflected in his top ratings at numerous appearances in such prestigious events as the Food Marketing Institute Convention held each May in Chicago. Harold creates two new presentations each year which keeps his subject matter fresh. And his audiences seem to appreciate new solutions to their new problems.
Why You Will Love Harold
“Whenever you’re around us Publix folks, our emotions rise and we just go crazy. Needless to say, the energy level was at an all-time high as you brought people to their feed. We hung on your every word, and I just wanted you to know how much we appreciated your presentation at this monumental meeting.”
Executive VP - Publix Super Markets, Inc.
“I just wanted to take a quick second, (after my 20 minute disappearing act) to send a note thanking you again for allowing me the privilege of learning from you first hand. As I said on the last day, I have been to other leadership seminars and conferences, as well as have read my fair share of books on management and leadership and no book was more instrumental in solidifying my career change as your, Am I The Leader I Need To Be?. It was a true honor to have been able to hear your teachings and I look forward to being able to learn more and implement your lessons in my daily life. Your words do make a difference sir and I for one appreciate your passion. Thanks again!”
Jacob Tiernan Store Manager
“If you are considering becoming a manager or are currently a manager, these 3 days are invaluable. The time and monetary investment is more than worth it”
Grocery Specialist, Straub's Markets
“No matter how many years of retailing experience, which I have 40 y ears of, you will have months of sales building ideas and personal development goals of growth to take with you.”
Co-Manager, Schnuck Markets, Inc.
“If you get the opportunity to attend this program, it is the best career move you could make.”
Store Manager, Coleman's Food Centre
“Just want to drop you a line and let you know how much we appreciated your presentation at our educational seminar. The comments we are receiving are incredible. Your enthusiasm, heart, and ability to relate were much appreciated. Thanks – you were GREAT!”
Training Director, Crosset Company