LimeLight Communications Group


Hannah Ubl

Generational Expert
Minneapolis, Minnesota

What Hannah is Passionate About

WHEN GENERATIONS CONNECT: COMMUNICATING ACROSS GENERATIONAL DIVIDES 

Four distinct generations are working together shoulder to shoulder, each with a unique set of attitudes, values and work styles. It used to be that older workers were bosses and younger ones took orders. Now, roles are all over the board and rules are being rewritten. Organizations are feeling the pain of generations as they struggle to manage productivity and morale while maintaining high standards of quality and service in a challenging economy. When Generations Connect demonstrates not only why it’s important to understand what shaped the generations, but why they behave the way they do. Find out how generation gaps hit the bottom line. Learn what to do about the approaching talent gap; grasp the keys to retaining the generations you need most and discover how to convert this form of diversity from an obstacle into an opportunity.

BREAKING INTO THE MILLENNIAL MIND: STRATEGIES FOR RECRUITING, RETAINING AND MOTIVATING 

Business is being rocked by a powerful generation that is going to comprise 75% of the global workforce by 2025. Millennials (born 1980-1995) – the first generation to rival Baby Boomers in population size – are showing up at work with their own set of attitudes, expectations and values. Tech-savvy, demanding and ambitious, they’re bringing with them an entirely new way of doing business. How prepared are Gen Xers, Baby Boomers and Traditionalists to manage them? Breaking Into the Millennial Mind offers strategies for recruiting, retaining and motivating this influential new workforce . Companies that are forewarned and forearmed will reap the rewards of the Millennial generation’s talents and their creative and pragmatic approach to the world of work.

WHEN WEALTH CHANGES HANDS 

In the finance industry, the last thing you want is for wealth to change hands and walk out the door. But what does retention look like across four generations? When Wealth Changes Hands will teach you how to speak your client’s generational language through a finance lens. Learning the position of each client’s financial outlook is a crucial part of relationship management yet we find that many times professionals use the type of communication that they prefer as opposed to the language of the client. We’ll provide some practical tips to help you alter your approach so that it suits each generation of client whether it be a Baby Boomer, Gen Xer or Millennial.

SELLING AND MARKETING TO THE FOUR GENERATIONS 

To truly understand their customers, salespeople must think beyond income level, education, buying preferences, and spending habits. The best salespeople need a clear understanding of who the generations are in today’s marketplace, how they differ, and how their unique needs play out in the sales process. This presentation helps audiences understand which sales approaches and techniques appeal to each of the four generations by demystifying generational marketing and offering hands-on advice for marketers and salespeople who want to think in new ways about reaching these diverse demographics of customers and clients.

LEADERSHIP FOR EVERY GENERATION 

Leadership today is more complicated than ever before. It is no longer necessarily determined by one’s position on an organization chart or skills and experience on a resume. With roles constantly changing, being a leader can simply mean being reliable and responsible, regardless of age or rung on the corporate ladder. From attitudes about loyalty to staying on the cutting edge, each generation brings unique leadership traits to work. While some try to figure out which generation’s way of leading is best, in reality no generation is better or worse; they’re just different. Our speaker(s) will help you identify the obstacles and opportunities for leadership within each generation and understand the potential impact everyone can make as a leader.

Why You Need Hannah

Hannah Ubl is a speaker, writer, researcher, consultant and generational expert. She uses a healthy blend of stories and statistics to help people gain a deeper understanding of one another. Her research has unearthed valuable tips and actionable solutions for multi-generational workplaces, and key strategies for marketing and reaching more generationally diverse client bases.

BridgeWorks has been dedicated solely to the study of generational differences since its inception in 1998 and is the company that wrote the best-selling business books When Generations Collide: Why They Are. Why They Clash. How to Solve the Generational Puzzle at Work (HarperCollins) and the M-Factor: How the Millennial Generation is Rocking the Workplace (HarperBusiness). BridgeWorks has worked with clients varying from the AARP to MTV and over 30 Fortune 100 companies in between.

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