For more than three decades, Audrey Parker has been working with clients to develop their personal style, polish their credibility building skills and develop their personal brand. Audrey offers a wide range of image management services for men and women. Her exceptional knowledge and expertise has allowed her to work with corporate CEO’s, executives, politicians, celebrities, television personalities and well-known performers. She is a graduate of Dalhousie University where she earned a Bachelor of Arts degree, a certificate in Adult Education from St. F. X. University and an advanced diploma in Public Relations from NSCC.
Since childhood, Audrey was passionate about fashion. She began her career in the fashion industry and became adept at building and organizing wardrobes for clients so they looked stylish, polished and professional.
During the late 1980’s, Audrey worked with hundreds of professionals to improve their professional image, she offered workshops at Henson College and she taught fashion merchandising at Maritime Business College. She also became a well known Ballroom and Latin dance instructor eventually teaching more than 7,500 dance students throughout the province and performing at dozens of major black tie events.
In 1996, Audrey joined CBC Television as their in-house makeup artist and wardrobe stylist. To enhance her knowledge, she became licensed in both makeup artistry and hairdressing. She also worked with many well-known photographers on high-profile advertising campaigns. Throughout her career, she has worked with many celebrities including David Foster, Natalie Cole, Jann Arden, Lionel Richie, Chantal Kreviazuk, Babyface Edmonds, Shaun Majumder, Holly Cole, and Cathy Jones.
In 2011, Audrey joined Mills as the General Manager and within the year, she successfully improved the business and helped sell it to new owners. Audrey has returned to her work as a personal branding specialist. Believing that self-confidence comes from knowing how to handle ones self in any situation, she enjoys coaching all ages and brings her energy and contemporary approach to all the clients she has the privilege to work with.
To give back to the community, Audrey has been a celebrity dancer for Bridgeway Academy’s fundraising event, “Dancing for Our Stars,” she is a founding member of “Bust a Move” for breast health and she’s a committee member of the Halifax Dance Viennese Opera Ball.
Today, many employees are dressing too casual for the workplace and with little thought given to their wardrobe choices. This can affect professional image and credibility. Personal branding has never been more important and unless employees take it upon themselves to learn how to develop their own brand, they will be unable to compete with those who do.
Investing in workshops that help employees identify “credibility robbers” and give them useful tips to help them improve their personal branding skills goes a long way in improving the entire organization’s success.
Knowing how to build a flattering and professional wardrobe, understanding verbal and non-verbal communication skills, knowing how to network effectively and negotiate the etiquette when dealing with different cultures, how to speak in public and how to negotiate dining situations, contributes directly to an individual’s professional image and self-confidence.