LimeLight Communications Group


Andrew Davis

Marketing Author, Expert and Speaker
Boston, Massachusetts

What Andrew is Passionate About

The Quest 

How brilliant businesses inspire change and drive innovation by embarking on a journey.

In today’s information overload world, it is harder than ever to maintain our team’s focus on continual improvement and innovation. We live in a competitive global environment where transformation and inspiration build sustainable brands. So how do we create an environment where our employees flourish and our business booms?

In this fast-paced keynote session, former television producer, and marketing agency executive, Andrew Davis will show you how brilliant brands drive constant innovation by embarking on a quest. Ironically, it is not the destination that matters; it is the journey that sparks creativity and creates positive change.

You’ll learn how a new breed of business leaders leverage the power of digital storytelling to motivate their teams, build sustainable brands, attract new talent and leave a remarkable legacy. Andrew will uncover the five simple secrets you can use to reignite your team’s passion, retain employees, and inspire the entire organization to make a lasting impact. An impact, you, and the whole company will feel.

Are you ready to embark on a quest?

More importantly, will you embrace the journey?

Bigger Success. Less Content. Outsized Results 

Length: 60 Minutes

Let’s face it. One of the most difficult aspects of executing a consistently successful content marketing strategy is keeping up with creating ALL that content. Guess what, you don’t have to (I guarantee it.)

In this must-attend session, I will show you real-life examples of successful companies (big and small) who have created less content but delivered stunning results. (Without relying on ‘viral’ videos or top five lists.) You’ll get the step-by-step instructions designed to help you grab your audience’s attention and keep it. Before our time’s up you’ll be armed with five simple secrets to that will drive a steady stream of sales right to your door.

Here’s What You’ll Learn:
– The five secrets to creating repeatable content your audience will fall in love with.
– How to own a specific part of your audience’s day that will grow an audience on autopilot
– How to treat your content like a product without breaking the bank
– What kind of content is much more likely to cut through the clutter
– How to effectively measure your content’s impact without worrying about click-throughs, shares or likes.

Inspired PR 

How brilliant digital storytellers create a sudden urge to act.

How do you measure the impact of the placements you land? Page views of the press release? Media reach? What if it doesn’t really matter? In today’s digital world you can tell stories that directly impact sales. (Bet your CFO would love to hear that!)

In this hour-long keynote address, best-selling author Andrew Davis will show you how consumer brands, non-profits and even B2B companies have leveraged digital and social media to drive sales through inspired story telling.

There’s no one better positioned to start impacting the bottom line than your communications team in the new media world. Andrew Davis will show you how.

The Loyalty Loop 

How the small things add up to big revenue.

The good ol’ sales funnel assumes that our most effective marketing and sales tactics have a beginning a middle and an end. But the most effective sales people treat their loyal customers as their most valuable asset. It today’s fast-paced, always-on, online world, great sales isn’t about filling a funnel with low quality leads, it’s about exploiting a loyalty loop that leverages your existing clients and customers to drive a steady stream of highly valuable new business.

In this exhilarating hour-long keynote address, best-selling author and marketing guru, Andrew Davis, will help you harness the power of the new consumer journey. You’ll learn how to build anticipation, harness the honeymoon period, and drive inspirational moments that result in new business.

You’ll leave inspired to re-think the way you win over new clients and transform the way you service the clients you have.

CLAIM YOUR FAME 

How to turn passion and personality into a booming business.

Content builds trust. Trust builds relationships. Relationships drive revenue.

In today’s online universe everyone has an audience. Overnight, a YouTuber with a loyal fan base can drive revenue for any gadget they touch. Even e-mail subscribers can be inspired to buy something from their favorite e-mail newsletter. As digital publishers we can embrace the power of a loyal subscriber base to drive new revenue in new ways.

In this 60-minute session, best-selling author and former television producer, Andrew Davis will show you how to use five simple secrets he learned in the television business to foster talent that drives demand for almost any product in the universe. The secret to your success in the future will be people powered.

Social Momentum 

The simple secret smart brands employ to turn regular content into extraordinary success!

As brands, we’re creating more content today than ever before. With every post we publish, info-graphic we upload, or video we produce we’re hoping (maybe even praying) that today’s content will be more successful than yesterday’s.

It turns out, that some of the smartest brands in the world don’t hope for success: they predict it. In fact, their success doesn’t come from re-working their content, it comes from re-thinking their distribution and promotion strategy.

In this action-packed, keynote session, best-selling author Andrew Davis, will reveal the secrets to their success. He’ll show you how they leverage — no create — social momentum that turns regular content into stellar success.

You’ll learn how paid, owned, and earned media converge to transform posts into press. You’ll see how to use the Waterfall Effect to drive the attention of the media. But most importantly, you’ll better understand how to leverage the audience you already have to drive tomorrow success.

Stake Your Claim 

The emotional difference between boom and bust.

After traveling to 50 cities and towns in North America, best-selling author and marketing maven Andrew Davis, noticed that one thing separated the boomtowns from the bust ones: true visionaries who’d staked their clam.

In this 60-minute keynote presentation you’ll be challenged and inspired to market the place you do business just as much — if not more — than the business you do.

Ripped right from the pages of Andrew Davis’ new book, Town, Inc., you’ll be ready to go an audacious quest to grow your business, save your town, and leave your legacy.

Unboxed 

How brilliant retailers capitalize on the post-purchase experience to drive new sales, faster.

Unfortunately, that happy feeling you get from buying something isn’t derived from acquiring the item. In fact, we’re most happy targeting it, wanting it and anticipating it’s arrival into our life. So how do you combat your consumers’ feeling like they want more?

You sell experiences.

In this hour-long keynote address, best-selling author Andrew Davis will help you understand, embrace and harness consumer momentum to create unforgettable consumer experiences. Experiences that transcend retail and drive the next purchase.

Are you ready to be Unboxed?

HERE’S WHAT YOU’LL COME AWAY WITH:

-An immediate desire to redesign your post-purchase experience to maximize the honeymoon period and increase client anticipation.-

-A clear and simple framework you can use to thrill your customers and set new triggers.

-An astonishing new approach to extending your customer’s journey so they spend more and leave elated.

-Three intoxicating new frameworks to help your entire team comprehend, embrace, and brainstorm new ways to inspire sales.

-A keen understanding of how to use simple, effective online tricks to measure, track, and influence your customer’s enthusiasm curve.

The Content Marketing Agency Edge  

How to get paid more and differentiate your services in a crowded marketplace.

Content marketing as a service has exploded. Everyone’s offering it. So, in a crowded marketplace how do you stand out? How do you strategize, create, and pitch your services so you win bigger accounts more often?

You feed their needs instead of gratifying their wants.

Content Marketing World keynote speaker, Andrew Davis, will reshape the way you blueprint, brainstorm, and pitch new client work. In this jam-packed, four hour workshop, you will master the most under-utilized tool in the marketing world today: Google Trends. You will understand how to leverage smart and simple market research to produce innovative content concepts that blow your clients away. Most importantly, you’ll learn how to pitch (and price) your agency into more work, more often.

 

Fool Proof Pitching

A pitching method that excites your prospects and earns their trust 10X faster than anyone else in the market.

 

Free Research Tools

How to use free tools, like Google Trends, to wow your prospects, win their business, and inform your creative process.

 

Repeatable Process

Learn how to differentiate and elevate your services each and every time you pitch.

 

 

Why You Need Andrew

Andrew Davis’ inspirational, unconventional, and sometimes controversial concepts are a product of his diverse life and business experiences. His childhood acting career provided the training ground that makes him a highly-engaging and entertaining speaker at trade shows, conferences, and corporate events around the world.

Andrew’s past experiences as a television writer and producer have contributed to his theories on how to build a relationship with a valuable audience through the generation of great content powered by exceptional talent. He honed his marketing and product-development skills during the first dot-com boom, which shaped his business-oriented approach to driving real revenue and results. Finally, his co-founding of Tippingpoint Labs in 2001, led to the practical fusion of his varied experiences servicing brands that sell everything from consumer products to subscriptions.

Andrew got his start in the media business at a young age appearing in television commercials and voicing over radio spots for brands like Cadbury, Chevrolet, Six Flags, and McDonalds. By middle school, he’d started his first business—a magic and marionette show for kids—while he performed in operas and musicals with stars like Dame Joan Sutherland and Dukes of Hazard star, John Schneider.

After graduating from Boston University’s College of Communication with a degree in Television and Film (and a minor in philosophy), Andrew stepped behind the camera, and off the stage, to start producing call-in, public affairs programming at a local television station. From there he helped support the growth of the cable news network explosion by joining VideoLink, producing segments for NBC’s Today Show, CNN, Fox News, CNBC, the BBC, and many more. It’s there that he had the opportunity to pitch, write, and produce segments for television icon Charles Kuralt’s syndicated program, An American Moment.

Andrew chased his dream job to New York and landed as the production manager in the Muppet workshop for the Jim Henson company, helping contribute to the success of television shows (including Sesame Street and Bear in the Big Blue House) and films (including Muppets From Space and Elmo in Grouchland). The technology boom in the late 1990s sparked his interest in new media and he road the wave through startups that included The Stock Market Photo Agency, ThinkAgent Technologies, and Sallie Mae Solutions, filling roles that ranged from marketing to product development.

In 2001, Andrew co-founded Tippingpoint Labs with business partner James Cosco. Jim’s television background and training as a journalist, combined with Andrew’s media, technology, and marketing expertise, led to the acquisition of clients including financial services, consumer packaged-goods, publishers, and technology brands.

For more than a decade, as Tippingpoint’s chief strategy officer, Andrew rallied his team to change the way content creators think, authentic talent is nurtured, and companies market their products. Today, he’s traveling the globe sharing his insight, experience, stories, and optimistic ideals through his wildly fascinating speaking engagements, guest lectures and workshops.

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Why You Will Love Andrew

“Andrew blew the barn doors off our venue (and there were actual barn doors at this venue!).

His outstanding presentation was engaging and thought-provoking (of course) but he nailed the digital content beautifully! I would recommend him to any group who wants to inspire and entertain their troops!”

Beth Blake
Reed Exhibitions

“The Bonnier Men’s Group first heard of Andrew Davis when our Chief Marketing Officer and Publisher saw him speak at the MPA Conference. They thought his knowledge of niche marketing would fit our group’s needs perfectly. Needless to say, they were right. The Bonnier Men’s group was challenged and inspired by Andrew Davis’ lecture. Attendees actually said that he energized them to go back to the office and start reworking their marketing, sales and presentation strategies based on his insights and recommendations. When one of the Publishers asked Andrew for his handwritten critiques, we knew that Andrew had struck a nerve that will change the Bonnier Men’s Group for the better.”

Laura Nealon
Promotions & Events Director, Bonnier Men's Group

“Andrew Davis is an engaging, informative, smart, and FUN speaker! Our annual conference has over 700 Ecommerce and Digital Marketing professionals. Each year it is a challenge to find a speaker that will teach our attendees something they do not know while keeping them inspired. Andrew Davis did just that. It is evident he truly cares about doing a great job and has a passion for what he does. He was a key component to the success of our event.”

Sara Gorlick
Rakuten Marketing

“Andrew Davis again gave a WOW performance at our annual client summit electrifying the audience with his insights on consumer behavior and marketing opportunities. The sheer energy that he displays and his excellent use of Presi to visually communicate his thoughts keeps everyone on the edge of their seats. This was Andrew’s second appearance our Summit, having been invited back because he received the highest rating by attendees of any speaker we have ever had. He did not disappoint!”

John Lenser
John Lenser, Chairman, CohereOne

“Andrew Davis is without a doubt the most dynamic, entertaining, and engaging presenter I have ever had the pleasure to watch. From the moment he took the stage, his audience of 2500 was completely captivated. Best of all, he delivered valuable, important insights and ideas.”

Jennifer Lehner
President, Posner Lehner Group LLC


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