As an International Business Speaker, Donald Cooper's powerful insights of HUMAN MARKETING ® have helped thousands of businesses throughout the world to add more value to their customers' lives...and more dollars to their bottom lines!
Donald brings an unusual clarity to the complex issues of marketing, service and business excellence. His ideas are understandable, "do-able" and universal. They have received rave reviews from business leaders and sales and marketing managers in over 40 industries, and from 18 countries.
Drawing from his unique experience as a world-class manufacturer (Cooper Sports Equipment), award-winning retailer and international business speaker, Donald delivers the "straight goods" on every business' four biggest challenges...
1. How to create compelling customer value that will increase market share and profitability in the face of ever-stronger competition...and ever-faster change.
2. How to communicate that value in a way that clearly differentiates them and creates powerful connections with their target customers.
3. How to redefine and reinvent their business to achieve clarity of purpose, commitment, creativity and operational effectiveness.
4. How to attract, lead and keep the best people at every level of the organization.
Donald is respected throughout the world as a "thought leader" and a passionate visionary in the areas of marketing, service and business excellence. In addition to having created powerful business-changing content, Donald has also been awarded the prestigious Certified Speaking Professional designation, the highest earned designation in the world of professional speaking.