LimeLight recently went through a wonderful process to update our logo, our website and our brand. We celebrated 12 years in business this month and we knew it was time to refresh our image. As a company of die-hard marketers, we have always been proud of our brand and how we stand apart from our competitors. Our colors, our culture and our conversations have been strong differentiations for us. So often that clients right across the country tell us that they connected with us because of the fresh and fun image that is so different from the others in our industry.
When it came time to “re-boot” our brand, our biggest metric was to keep our unique look and feel, while significantly updating the site graphics and overall functionality. The following article from Fast Company Magazine is an excellent read on how to approach a re-brand. If you are thinking you need an overhaul, use this as great guide on how to get started.