By LimeLight Group | May 16, 2019
It's time to tee up a call with your speaker and your management team. This call is paramount. Allow between 30-45 mins for these calls and be prepared with solid insight about the event, theme, audience composition (Male-Female ratios, age ranges, geographic make up, whether or not spouses attend, etc) and most importantly–your desired outcomes for the session. Basically, it should inform the speaker about what keeps management and attendees up at night--and how he/she can deliver the most tuned-in, relatable message.