LimeLight Group


Industry Tips


How to Market Your Event When You are the Marketing Department

By Kimberley King | Apr 16, 2019

Let’s face it - one of the biggest measures of success for any event is attendance.Sure, we want amazing speakers, a great social night, on-time catering and fantastic reviews. But, first you’ve got to get bums in seats. Right?Marketing your next event when you have a team of experts is easy - not so much when YOU ARE THE MARKETING DEPARTMENT.

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Speaker Gifts – What’s the Best way to Thank our Keynote?

Posted Mar 12, 2019

“What sort of gift can we give the speaker?” This is a question we get asked a lot. The truth is, when you’re working with a paid professional speaker, gifts are unnecessary. In fact, speakers sometime find them cumbersome (especially if they’ve traveled to your event). If you feel compelled to do it – make sure it’s transportable. Another idea would be to make a donation to charity on his/her behalf.

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How to Maximize your RSP (Return on Speakers)

By Kimberley King | Jul 5, 2018

If you are working on your 2018/2019 budgets and thinking ahead to the strategic meetings and conferences that are on the planning table, you are likely thinking about all the ways you can stretch your meeting dollar.  We see clients working hard to negotiate the best contracts with hotels, reviewing F&B budgets, scrutinizing AV orders, but not necessarily taking a look at speaker budgets.  This is an area that deserves some exploration!

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‘Insure to ensure’ your Meeting Success!

By Kimberley King | Jun 30, 2018

Are you the person who says “that won’t ever happen to me?"  Event disasters can happen at any time. Event insurance may seem like an unnecessary expense, but it is very crucial to avoid risk. We asked Tom Baker from our insurance company, Bell & Grant to enlighten us on why event insurance is should be a staple in the event planning process... read more

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The Power of the Circle: Unique Meeting Formats

By Kimberley King | Aug 16, 2017

Bill Carr; an actor, writer, speaker, and social activist does a fantastic session on “Talking in Circles”. It is about communication at a deeper level than many of us are used to. It is about talking, listening, creating and working with a group of distinct individuals. It is about how to team-talk, team-think and team-create by enhancing the ability of each member of that team to connect with one another.

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Employee Engagement

By Kimberley King | Jul 19, 2017

According to David Zinger, you can keep employee engagement simple by defining it as ‘good work done well with others every day.’  The goal of engagement of employees is to practice suggestions and implement changes that are in mutual agreement. Focusing on employee engagement, your employees can make or break your brand. I believe if your employees are treated well, your organization will flourish.

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Why use a professional emcee for your next event?

By Kimberley King | Jul 12, 2017

LimeLight has a host of experts who know how to take an event script... and make it sing!  Our roster includes an assortment of celebrities, comedians and speakers who are pros at the podium. We were asked  by Ignite Magazine for our advice on how to Master your MC Smarts.  We were delighted to share what we have learned over the past decade!

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Big Name Talent

By LimeLight Group | Jun 20, 2017

Ask and you may receive. There are many high-profile artists and performers who love to travel and get in front of many different audiences. And yes, your next corporate event might be the one they accept. There are a few key pieces of information you’ll need to know.

If you’re looking to engage one of these household names, it’s important to work with the experts and cover off a few key details.

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