One of Canada’s “Most Influential” Marketing People
Co-Founder of Pirate Radio & Television
Host of radio series “The Age of Persuasion”
Recipient of Two Lifetime Achievement Awards
In 1990, he co-founded Pirate Radio & Television, specializing in audio production for radio and television commercials. Pirate has grown to include 8 recording studios in Toronto and New York City.
Terry has won a few hundred national and international awards for writing and directing. Marketing Magazine named him one of Canada’s “Most Influential” marketing people. He was chosen as the first Canadian judge for the inaugural year of Radio at the Cannes Advertising Festival in France.
He also sat as Jury Chairman at the Canadian Marketing Awards, the International Clio Awards in Miami and the London International Advertising Awards.
When he’s not creating advertising, he’s talking about it, first as the host of the award-winning CBC/Sirius/WBEZ Chicago radio series, “The Age of Persuasion” – with close to a million listeners a week in Canada alone. The Age of Persuasion podcast was chosen as the “Best New Podcast of 2011” by iTunes, and was awarded the Grand Prize trophy at the New York Radio Festivals two years in a row.
In 2012, Terry premiered a new radio series called “Under The Influence.”
He co-authored the best-selling book “The Age of Persuasion” published in Canada, the U.S. and China.
He has been given two lifetime achievement awards, one from the Advertising & Design Club, the other from the Television Advertising Bureau of Canada and was granted an Honourary Doctor of Laws Degree from McMaster University in 2012.