Why Should Someone Do Business With You...Rather Than Someone Else?
Look Out! Here Comes Tomorrow!
Differentiate... Or Die.
No idle armchair philosopher, Sam's insights stem from years of front-line business experience. He grew his single sporting goods store into a 15-store $40 million dollar a year national chain before he sold it to his competitor. He opened a marketing and consulting agency, based on the full-service customer concepts he had honed in the retail arena, and went on to learn an entirely new set of skills and experiences. When his marketing clients began asking him to speak to their clients he discovered his true calling.
Sam's early business roots taught him well about our volatile, ever-changing marketplace. His experiences provide him with an invaluable dual perspective—both as client and marketer—a perspective he has been sharing with audiences across North & South America and Europe for the last 15 years. His business programs are not just theoretical speeches, they offer tangible ideas, and solutions. They provide a wealth of applicable information as well as the impetus to act on it.
Sam questions. He challenges. He informs. He refocuses participants. He provides actionable strategies to address the obstacles faced by so many of today's organizations.
Sam has written "Why Should Someone Do Business With You… Rather Than Someone Else?" an interactive book on business strategy that has assisted thousands of marketers to re-view, renew and move ahead of the marketplace. His second book, "Would You Work for You?" is a thought-provoking guide that encourages leaders to better see themselves, their relationships and their skills to enable them to lead their organizations effectively. He has also written two short business guides—"Make It Happen: 20 Ways to Execute Your Strategy Every Day" and "Why Should Someone Do Business With You… Rather Than Someone Else: Eighteen Strategies to Get and Keep Customers."
During hands-on, interactive discussions and brainstorming workshops, Sam uses the Socratic method to encourage participants to question themselves, to think about their business in new ways in order to change, improve, and grow. He insists that asking tough questions—and answering them honestly—is crucial to the well being of your organization. He shows you how to capitalize on your resources, and how to use your knowledge more profitably than you ever did before.
As a consultant he also uses his extensive experience to assist companies involved in restructuring, develop a unique road map to create their own future.
Sam has addressed clients in the automotive, finance, insurance, banking, construction, manufacturing, government, retail, franchising and service sectors, to name a few.